SOURCE: MacroSolve, Inc.

February 22, 2012 07:00 ET

Illume Mobile Provides SchoolSentral App to Herzing University

Customized Mobile App Platform Implemented by University

TULSA, OK--(Marketwire - Feb 22, 2012) - MacroSolve, Inc., doing business as Illume Mobile (PINKSHEETS: MCVE) (OTCQB: MCVE) ("MacroSolve," "Illume Mobile" or the "Company"), a leading provider of mobile technologies, apps and solutions for business, today announced that Herzing University has selected to implement Illume Mobile's SchoolSentral™ app. SchoolSentral has been customized for Herzing University and is used by admissions advisers to support their efforts in providing timely information to potential students.

"We wanted our own customized app to enhance students' experiences when visiting with admissions advisors on campus," said Frank Cianciaruso, vice president of admissions at Herzing University.

"This new app uses cutting edge technology and enables us to communicate in the way that many of our incoming students prefer. We looked at a number of vendors for a mobile app solution and we chose Illume Mobile's SchoolSentral based on its value proposition in terms of pricing, start-up time, and flexibility."

Illume Mobile CEO and President Steve Signoff added, "As a university that is online and has 12 physical locations, Herzing really gets technology. Their admissions base is comprised of students for whom mobility and apps are a way of life. Using our SchoolSentral mobile app platform in Herzing's admissions office is a natural fit."

SchoolSentral by Illume Mobile is a mobile app platform that provides educational institutions with a mobile tool kit that can improve recruiting and other promotional efficiencies by as much as 25%. SchoolSentral offers organizations up-to-the minute videos, brochures, pricing, statistics, contact management integration, promotions and competitive information all on a tablet. Customers can add and revise content through the intuitive web based content management system. Illume Mobile offers SchoolSentral to customers under a variety of licensing options. SchoolSentral and Illume Mobile's suite of app technologies are covered by the Company's U.S. Patent No. 7,822,816.

About Herzing University
Herzing University encompasses 12 physical locations in eight states, a continuing education division, plus Herzing University Online. Founded in Milwaukee, Wis. in 1965, today the University offers career-focused, convenient, and caring education for master's, bachelor's, and associate degrees and diplomas in the fields of technology, business, healthcare, design, and public safety. Herzing University has been recognized as a member of the 2012 GI Jobs magazine list of "Military Friendly Schools." The University provides education to approximately 8,000 students per year. Herzing University is accredited by The Higher Learning Commission and is a member of the North Central Association; or (800) 621-7440. More information about Herzing University is available at:

About MacroSolve
MacroSolve, Inc., doing business as Illume Mobile, is a pioneer in delivering mobile apps, technologies, and solutions. Leveraging its intellectual property portfolio, MacroSolve enforces its landmark patent while providing mobile app products and services under the name Illume Mobile. MacroSolve is positioned to become a leader in the mobile app space, projected to become a $17.5 billion market in 2012 according to Chetan Sharma Consulting. For more information, visit

Safe Harbor Statement
This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.

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