SOURCE: marcus evans

marcus evans

January 26, 2016 16:58 ET

Illustrate the Importance of Design Thinking to Increase ROI

Cultivating a Human-Centric Design Environment That Equips Teams to Create Meaningful Consumer-Product Relationships

SAN FRANCISCO, CA--(Marketwired - January 26, 2016) - marcus evans will host the 2nd Annual Design Thinking Conference on February 24-25, 2016 at the Marines Memorial Club & Hotel in San Francisco, CA. Through case study presentations and roundtable discussions, our expert speaker panel will address the next evolution in the institutionalization of design thinking practices to align insights and experience to incorporate empathy for the user into the overall design of the product. Participants will examine how they can streamline the ideation process to keep focus and a constant churn of new product and services ideas in the innovation pipeline to uncover that next disruptive product.

Attending this premier conference will enable you to:

  • Harness a culture of innovation within the company through the catalyst of a workplace culture that encourages playful creativity
  • Overcome initial resistance from the C-Suite through qualitative evidence and competitive success stories
  • Realize the power of empathy based research through grassroots activity and engaging the consumer as a person
  • Involve consumers and clients early in the product development stage to maximize co-creation potential
  • Encourage internal design thinking that accounts for the technological and agility requirements for your business

Past Attendees Include: EBay, Fidelity Investments, Crayola, LinkedIn, JP Morgan & Chase, Faureda, PepsiCo, Inc, Pfizer Consumer Health Care, MillerCoors, Honeywell, 3M, Mayo Clinic, Medtronic, UnitedHealth Group, and many more!


"The speakers were excellent and the content very useful and relevant to the challenges I face every day." Broadcom Corporation

"What an educational, intimate setting to connect with and learn how other companies are driving customer loyalty." Petsmart, Inc.

For more information, check out the conference agenda or email Tyler Kelch, Digital Marketing Manager at

marcus evans conferences annually produce over 2,000 high quality events designed to provide key strategic business information, best practice and networking opportunities for senior industry decision-makers.

Featuring Case Studies from Design Thinking Experts, including:

Eric Shuler
Vice President,
Product Development

Holly O'Driscoll
North America Design
Thinking Leader
Procter & Gamble

Martin Wilson
Vice President, Design & Development
Fisher-Price Friends
-- Mattel

Margaret Schmidt 
Vice President of Design & Engineering, Chief Design Officer 

Eliel Johnson 
Vice President and Head of User Experience and Design 
Charles Schwab

Richard Eisermann
Vice President,
Integrated Experience
Design & Development
Lowe's Companies, Inc.

Michael Perman
Dean of Innovation
Gap, Inc.

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