SOURCE: ILoveVelvet


December 06, 2010 09:00 ET

ILoveVelvet Rolls Out Velvet VIP for Key Retail Customers

Customized App Marries Concierge Shopping, Loyalty Perks and Social Media

NEW YORK, NY--(Marketwire - December 6, 2010) - ILoveVelvet, a leading provider of technology to enhance the retail customer experience, has launched Velvet VIP, a customized retail application designed to reward loyal fans of specific brands. The application, developed for retailers and available to customers enrolled in loyalty programs, provides personalized shopping recommendations based on customer interests and purchases, along with special benefits not available to the general public. The entire system also has built-in options to share reviews via social media.

Velvet VIP, a customer-facing adaptation of ILoveVelvet's Velvet Suite and Velvet Store software, engages directly with customers on Apple iPads, iPods and iPhones. The retailer controls the interface branding and available content, so that customers have an encounter consistent with the in-store experience. Velvet VIP also offers a social media component, through which customers can push reviews out to Facebook and Twitter and become unofficial brand ambassadors.

Social media feedback has created a powerful tool in retail branding and production. Retailers can use those customer perspectives to improve everything from products to the in-store experience, and tailor engagements for individual customers. This information is quickly becoming a must-have tool as retailers continue to seek out ways to stay relevant and competitive.

In addition to the social media elements, the application is structured to offer retailers' e-catalogues, as well as personalized recommendations, best selling items, hot promos and gift options. Additionally, the "Shop the Look" feature shows head-to-toe looks and offers the option to buy pieces, or the entire package. Finally, Velvet VIP users have access to "Coming Soon," a sneak peek at new collections that provides the opportunity to pre-order items before they are publicly available.

For customers using the application, Velvet VIP offers several different ways for customers to track their purchases. The application retains customers' chosen top ten items, total revenue spent with the retailer and a breakout of types of purchases as well as a full history of transactions. Should the customer choose to opt in, loyalty card and personal account information can also be stored on the application. Every interaction via Velvet VIP adheres to strict security standards with security controls built into the software.

"Customers expect more than just transactions from retail brands today -- they expect personalized service and recommendations," said Patrick Bouaziz, chief visionary officer of ILoveVelvet. "With Velvet VIP, customers have access to a completely customized experience, complete with social media access, meaning that every facet of the retail experience helps them express who they are. Catering to this key element of personal style means that retailers forge a stronger bond with each customer, and that customers get exactly what they want from their chosen retailers."

For more information about ILoveVelvet, please visit

About ILoveVelvet

ILoveVelvet is a leading provider of technology designed to enhance the retail experience for customers of luxury brands and small- to medium-sized retailers. Through hardware and software offerings, ILoveVelvet's technology enables retailers to execute mobile point-of-sale payments, create a customized in-store experience and enhance knowledge and training of sales staff. With offices in the United States, France, Italy, Spain, Bulgaria, Israel, Hong Kong and the United Kingdom, ILoveVelvet caters to localized retail needs while addressing global challenges. For more information, please visit

Contact Information

  • Media Contact:
    Megan Lane
    SHIFT Communications
    (617) 779-1854
    Email Contact