SOURCE: DirectSmile

March 03, 2008 09:00 ET

Image Personalization Pioneer, DirectSmile, Opens a New Office in the United States

BOSTON, MA--(Marketwire - March 3, 2008) - On March 1, 2008, DirectSmile will open its New Jersey-based sales office for business, increasing the presence of the industry-leading Image Personalization Software in the US.

The new office will start operations on Monday, March 3rd with a focus on developing the US business by partnering with OEM printer manufacturers and resellers, selling into the Corporate Marketing and Commercial Printer marketplace.

Industry veteran Ed Ickowski has been recruited to develop and grow the business. Ed has better than 14 years of experience in this industry and has worked for leading printer manufacturers and industry solution providers. "With the development of higher speed, lower cost color print engines, the rapid migration from offset to digital and the proliferation of VDP in the marketplace, the next step is the personalization of the image to the individual," says Ickowski.

"We are pleased to be expanding our distribution within the United States by opening this office. The US business growth has already been strong. With an expanded US presence and operation in place to support the business activities, we are expecting even better growth in 2008 and the years to come," says Axel Marciniak, Managing Director of DirectSmile GmbH.

The current, Las Vegas-based DirectSmile office will be replaced by the new office.

About DirectSmile

DirectSmile is the inventor of image personalization and one of the worldwide leading software suppliers for image personalization and variable data printing. DirectSmile software helps printers and designers to implement complex personalization tasks with ease, efficiency, and smooth workflows. Image personalization opens unique opportunities for creative designs with variable content. It allows for the design and production of outstanding direct mail pieces which capture the attention of customers through a combination of individualization and emotion. This helps users to increase the impact and ROI of marketing measures and develop new business opportunities in the VDP area.

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Contact Information

  • Media Contacts:
    Johannes Goebel
    T: +49 30 62 777 112
    F: +49 30 622 85 65
    Email Contact

    Sales Contacts:
    Ed Ickowski
    T: 973 780 0018
    F: 973-338-8222
    Email Contact