SOURCE: ImageXpres Corporation

February 15, 2007 10:15 ET

ImageXpres Announces LitePix Digital Signage Deal

ROCHESTER, NY -- (MARKET WIRE) -- February 15, 2007 -- ImageXpres Corporation (PINKSHEETS: IMJX) announced today that the Company has signed a joint venture agreement with The Franchise Edge (TFE), a Tampa, Florida-based franchise development and marketing company, to distribute, market, and support ImageXpres' LitePix Digital Signage Systems in the Orlando and South Florida retail and hospitality market. The business agreement provides for the formation of an advertising media marketing company, 1080i Media, LLC that will spearhead the marketing and sales efforts in the Orlando test market. Initial sales and market trials are to commence March 1, 2007, and will expand throughout the year in the high-density tourist and entertainment geographic region. Further news on the 1080i Media, LLC enterprise is expected over the coming weeks.

"We are excited about our business venture with The Franchise Edge," states ImageXpres President John S. Zankowski. "The prospects for our LitePix Digital ADTV signage systems are tremendous, especially when coupled with the experience in advertising media, and franchise business modeling that TFE brings to the business venture. ImageXpres will supply the Digital Display hardware, remote management software/ technology infrastructure, and creative design content creation. TFE will provide expertise in advertising media placement, and verification of the franchise business model in conjunction with TFE's marketing and sales activities in the target markets.

Paul Samson, Founder of The Franchise Edge, and Carmen Guilfoyle, President, are the chief architects of the digital advertising business model, and have long-time experience in related digital business concepts. "We are very pleased to have initiated this business venture with ImageXpres Corporation," says Samson, "and we expect 1080i Media to be a huge success as we move forward with initial placements and sales." 1080i Media is targeting high profile locations, such as restaurants, fitness centers, nail salons, medical professional offices, and other high-volume traffic areas with wait times of 20 minutes or more averaging a minimum viewer base per month. Guilfoyle adds, "The niche in this business is to create a captive, target audience. Entertain them while they wait with HDTV broadcast while offering near-by products and services that will help solve their problems and desires. Whether it is health insurance, automobiles, carpet cleaners or hair dressers the advertisers are at the viewer disposal. It's a perfect match for businesses and customers to find each other." Sales are expected to expand rapidly and franchise opportunities will be available within the year. To learn more visit www.1080iMedia.com.

About ImageXpres Corporation

ImageXpres is a digital imaging and printing company, headquartered in Rochester, NY. ImageXpres develops imaging systems solutions for commercial printing, consumer photo, and healthcare (diagnostic imaging) market segments. The Company is establishing a network of digital imaging/print centers across the U.S., including its iPrint Digital Kiosks, a family of self-service multimedia kiosks, and LitePix Digital Displays, digital signs that provide unique advertising benefits for business owners. The Company's website is www.imagexpres.com.

About The Franchise Edge

The Franchise Edge is a franchise development company, specializing in all areas of franchising. Franchise work product development, UFOC, strategic business and development plans, regional/national marketing plans, collateral material design and development and operation manual documenting all processes activities and procedures. TFE internal multi-lingo sales associates work with various brands, integrality involved during the entire process dealing with multi-size companies both nationally and International.

Statements in this press release about the company's future expectations, including the rate of growth of the Company's revenues derived from sales of its safety and security products, and all other statements in this release other than historical facts, are "forward-looking statements" within the meaning of Section 27 A of the Securities Act of 1933, Section 21 E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. It is important to note that actual results and ultimate corporate actions could differ materially from those in such forward-looking statements based on such factors as changes in consumer demand, satisfaction or desire for our products for a variety of reasons. Such "forward-looking statements" are subject to risks and uncertainties set forth from time to time in the company's reports and financial statements.

Contact Information

  • FOR ADDITIONAL INFORMATION, PLEASE CONTACT:
    John S. Zankowski
    President
    ImageXpres Corporation
    info@imagexpres.com