SOURCE: Optify

Optify

August 07, 2012 09:00 ET

Imaginario Mexicano Uses Optify's Digital Marketing Software Suite for Agencies to Grow Their Business

Imaginario Mexicano Grows Business and Improves Service Delivery by 60 Percent Using Optify's Digital Marketing Software Suite for Agencies

SEATTLE, WA--(Marketwire - Aug 7, 2012) - Optify, a leading provider of inbound marketing software for professional B2B marketers, today announced that Imaginario Mexicano has adopted Optify's Digital Marketing Suite as a core technology for their agency. Imaginario Mexicano, based in San Luis Potosi, uses Optify to develop, execute and report on search marketing initiatives for their clients. Optify's inbound marketing solution has helped Imaginario improve overall time efficiency by 60 percent and grow the business profitably. 

Like many other digital marketing agencies, Imaginario was looking for more than a simple SEO point solution. They needed a solution that would give them a competitive differentiator for their clients without impacting their profit margin. Optify's ability to research, track, manage and report on SEO campaigns was of particular importance to Imaginario, enabling them to offer retainer based services that would prove valuable to the client month over month. 

"Optify has exceeded our expectations. Investing in Optify's Digital Marketing Suite has saved us hours of time we used to spend manually searching for keyword ranks and creating time-consuming reports," said Jorge Narvaez, Executive Director at Imaginario Mexicano. "Based on the changes in keyword marketing that we've implemented as a result of Optify, our clients are already experiencing increased website traffic and a higher volume of sales."

As a direct result of using Optify's Digital Marketing Suite, the Imaginario Mexicano staff has cut the time they spend creating and delivering co-branded reports to their clients by 60%. Services that used to take up to two hours per client each month, now takes less than an hour for all Imaginario clients combined. Additionally, since Imaginario has implemented Optify, keyword research time has dropped by 400 percent.

By leveraging Optify's robust inbound marketing capabilities, Imaginario develop a keyword marketing strategy that is a key foundation for their entire SEO offering. They benchmarked, monitored, and reported on keyword performance using Optify's Keyword Alerts and Keyword Performance report. Imaginario then used Optify's landing pages to optimize their clients' sites for focused keywords and drive more traffic. Optify also gave Imaginario the power to create landing pages for clients with forms for visitors to fill out, capturing prospect information and providing marketing teams with detailed information about each individual lead.

"The digital marketing ecosystem in Latin America is expanding rapidly," said Rob Eleveld, CEO of Optify. "Imaginario Mexicano is a great example of a digital marketing agency that is expanding due to growing demand for inbound marketing services. Our Digital Marketing Software Suite gives the team at Imaginario a competitive differentiator and a way to scale profitably."

Optify's Inbound Marketing Software Suite is now available internationally. For more information please visit: http://www.optify.net

About Optify
Optify provides an integrated demand generation solution for marketers who are responsible for fueling their company's growth. Optify helps B2B marketers and digital marketing agencies generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of every marketing program in one place. The Optify Inbound Marketing Software Suite brings together enterprise-class SEO, social marketing, and email marketing, combined with powerful website visitor intelligence. Optify's flexible pricing model makes it a cost-effective solution for managing a single site, or 100 sites. Optify is headquartered in Seattle, Washington. To learn more about Optify, please visit http://www.optify.net.

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