SOURCE: Imagination TV Inc.

Imagination TV Inc.

March 20, 2015 12:54 ET

Imagination TV Now Airing Over Comcast On-Demand in Major Cities and Metropolitan Areas of Atlanta

LOS ANGELES, CA--(Marketwired - Mar 20, 2015) - Imagination TV Inc. (OTC PINK: IMTV) announces today it has begun airing on-demand over Comcast in the Atlanta Designated Market Area (DMA), encompassing the major cities and metropolitan areas of Atlanta.

The Atlanta (DMA) is a major cable television programming center and metro Atlanta is the ninth-largest media market in the United States with 2,326,840 TV homes.

Entry into Atlanta is over 30 days ahead of schedule.

On February 11th, 2015, Imagination TV originally announced its exclusive partnership with SimplyMe for National Distribution of Personal Improvement content across cable, satellite, set-top-boxes, IPTV, Internet, mobile and television platforms.

SimplyMe is one of the largest media and channel distributors in the US with over 90 thousand hours of media under management across an array of channels.

Under the agreement, SimplyMe works with its network of providers to place Imagination TV shows across on-demand platforms which include; Verizon FiOS, XBOX, Comcast Xfinity VOD, DISH Hopper, DISH Network VOD, TiVo, Roku, Apple TV and Verizon Wireless. Imagination TV on-demand shows are supported by advertising throughout the shows.

Through SimplyMe's relationship with "The Media Circle of Trust" the advertising agency at Saatchi & Saatchi, SimplyMe places advertising within each Imagination TV show watched on demand. SimplyMe will cover distribution costs and shares in the advertising revenues with Imagination TV. 

"We are quite excited about such a great opportunity to work with Imagination TV and be involved with such a great niche of programming that both cable providers and ad agencies alike see such a promising future financially. With that said, we are poised to launch Imagination TV on a large scale. Please stay tuned," says SimplyMe Distribution's CEO Krystol Cameron.

The Atlanta television market is the first step into growing Imagination TV's on-demand footprint across the United States.

The importance of the On-Demand Marketplace for Imagination TV

In a recent story by Colin Dixon at nscreenmedia.com, he writes, "The signs are everywhere that the power of live television is waning. From the increasing financial muscle of SVOD (subscription video on demand) companies to the behavior of consumers, we are moving toward a new equilibrium between 'on-demand' and 'live television' viewing."

Dixon continues: "The news that SVOD (subscription video on demand) providers like Netflix, Amazon Prime and Hulu will likely spend $5.2B on movies and TV shows in 2014 should be an eye-opener for those in traditional TV. The fact that this figure will increase 31%, to $7B, in 2015 even more so. In a business where money talks, these numbers speak loudly."

New research from Parks Associates shows on-demand video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24.

Barbara Kraus, Director of Research, Parks Associates, said, "Growing consumer demand, alongside new OTT service announcements (delivery of media over the Internet without the involvement of a cable systems in the control of distribution of the content) from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices." 

"We are experiencing a major shift in streaming media. This is a two-pronged shift -- one on the content side and one on the hardware side. In the end, the solution that offers consumers the most content choices and the ability to watch that content on the most devices easily will be the one that wins," says Imagination TV's CEO Steven Samblis. "With this in mind, we knew distribution over multiple on-demand platforms was crucial to Imagination TV's growth. SimplyMe gives us the best opportunity to provide a higher degree of content options across the easiest-to-use devices. The partnership also will monetize our on-demand views."

SimplyMe Distribution will also represent Imagination TV to broadcast two-hour weekly Imagination TV blocks across broadcast systems. The hosted block includes shows from Imagination TV that inspire, motivate, and entertain viewers. The shows are built around the world's most fascinating motivators, producers, educators, and authors. Each hosted two-hour block includes Imagination TV productions of UnCommon Denominator, Cooking For Bachelors 101 and Start-Up Stories. Also in the block are one-on-one interviews and speeches by the world's most fascinating motivators and producers in the area of self-help. The two-hour block generates revenues from sales of commercial spots during breaks. Another revenue source is the sale of products on myImaginationtv.com, to which the host refers viewers for more information about the shows and the speakers they were just watching.

In Other Corporate News...

On January 24th, 2015, the company announced it signed a Letter of Intent to acquire RUNWAY®, a Fashion Media and Technology company that owns RUNWAY® TV and multiple Fashion Magazines.

Imagination TV spent several months of Due Diligence into all aspects of the company, including its corporate structure, actual publishing numbers, potential transfer of trademarks issues, and status of ownership structure. 

Due to the information received during the process from RUNWAY, the Board has decided it cannot proceed with an acquisition of the RUNWAY. The board of Imagination TV also explored potential licensing agreements and other options to work with RUNWAY but could not find an avenue which would benefit Imagination TV and its shareholders. 

About Imagination TV Inc.

Imagination TV is a diverse digital media company with a growing portfolio. Imagination TV delivers integrated digital marketing solutions, as well as the latest in content marketing, video, display and mobile advertising solutions, social intelligence and reporting across all screens. With unmatched local-to‐national reach, Imagination TV is a one‐stop‐shop for agencies and brands that want to effectively and efficiently reach their target audiences on all screens.

Imagination TV Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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