SOURCE: Imagineer Systems

April 11, 2007 08:30 ET

Imagineer Systems Expands to Address Evolving Visual Effects Design Workflow Needs of Production Facilities, Post Houses

Industry Calls for Better Collaboration, Reliability, Flexibility Inspires New Focus on Evolving VFX Needs With Next-Generation VFX Architecture; Attracts Industry Veterans to Form 'VFX Innovations Think-Tank'

GUILDFORD, UK -- (MARKET WIRE) -- April 11, 2007 -- NAB 2007 Booth #SL729 -- Imagineer Systems (, creators of next-generation VFX tools, announced today it is expanding to address a growing need within the visual effects industry for more integrated, flexible and collaborative VFX solutions. Responding to signals from the industry's most respected production facilities, post houses and design studios, Imagineer Systems is forming a new division within the Company that will focus exclusively on developing next-generation VFX technologies that address the evolving requirements of designers throughout the industry.

Imagineer Systems also announced today that it has formed the 'VFX Innovations Think-Tank,' an influential advisory group of industry veterans and experts assembled to participate in, and contribute to, Imagineer Systems' product strategy moving forward. Tapping expertise in the areas of VFX product and market development, as well as from renown, seasoned VFX artists, the VFX Innovations Think-Tank is well positioned to provide Imagineer Systems with the insight and innovative thinking required to expand its technological initiatives.

"Imagineer Systems has entered 2007 with a renewed and invigorated focus on growth opportunities for the Company, and we see significant opportunities in two areas. The first is continued development in software applications accessible to a broad, mainstream market of visual effects artists," said Allan Jaenicke, chief executive officer of Imagineer Systems. "Secondly, we're witnessing a groundswell desire for a more innovative approach to VFX. With our new initiative announced today, we are developing an entirely new VFX architecture, one that embraces better integration, collaboration, performance and feels like an extension of the creative thought process. With the experts we've assembled in our forward-thinking advisory group, we feel the opportunities for success are endless."

Joining in Imagineer Systems' efforts to evolve VFX technologies is Ben Grossman, creative director at The Syndicate, a creative design, visual effects and digital production studio based in Los Angeles. Mr. Grossman comments:

"We're at a really exciting time in filmmaking where we're developing a lot of powerful, new technologies to democratize the craft and empower the storytellers. As we start to turn theory into practice, our greatest challenge is to take the advanced musings of a scientist, and put it into tools that fit comfortably in the hands of an artist. Imagineer is a company that gets that. With their new venture, it's an honor to be a part of that process."

Paul Demars, an independent video communications consultant in the video industry, will be bringing his industry expertise and hands-on perspectives to the think-tank. He comments:

"Imagineer Systems cemented its reputation in the marketplace as an innovator providing well designed solutions to typical VFX pitfalls. With the creation of a think-tank, they are clearly applying their customer-centric philosophy toward future development. The idea of having input from a full range of industry leaders to help evolve the VFX industry to new levels is an excellent idea, and I'm pleased to be a part of it. This participative model forces the creative development process to cover more unexplored territory, ultimately forcing new ideas and thinking that may have never come to the surface. And this is where customers win -- when you have a company pushing the edges of VFX possibilities to develop the best possible solutions. I believe the only bad ideas are the ones never brought forward or investigated. Clearly, the Imagineer team feels the same way."

With this announcement, Imagineer Systems is laying the groundwork for new, next-generation VFX solutions development in 2007 and beyond. Executives from Imagineer Systems, as well as members of the Imagineer VFX Innovations Think-Tank will be available at NAB 2007 to meet with prospective customers and partners to highlight its vision for 2007 and beyond.

About Imagineer Systems

Imagineer Systems Ltd innovates and markets next-generation visual effects solutions for film, video and broadcast post production and have made their mark on such marquis Hollywood blockbuster productions as "Casino Royale," "Pirates of the Caribbean" and "Harry Potter." Imagineer's product line consists of monet™ -- placement station, mokey™ -- removal station, motor™ -- roto station, mofex™ -- plug-in for Shake and moxel™ -- standards station. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom. For more information visit

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