SOURCE: imbee


August 24, 2010 15:36 ET

imbee Debuts "DREW," the One-Stop-Shop for Up-to-the-Minute Pop Culture News for Tweens

WALNUT CREEK, CA--(Marketwire - August 24, 2010) -  imbee (, pioneer in tween social media, today launched, "DREW," ( the one-stop-shop for up-to-the-minute pop culture news for tweens. Through DREW, users will be the first in their peer group to know what's happening in the world of entertainment and lifestyle. Story posts will include all sorts of events, like red carpet appearances, daily paparazzi roundups and much, much more.

"DREW" stands for the Dopest, Realist, Epic, Wrap-up. DREW will be the place to be to find out what is happening entertainment, tech gadgets, sports, style -- anything that is happening.

What makes DREW different? Instead of using pictures to make up stories as many bloggers do, DREW will leverage its relationships and give users first-hand accounts from celebrities themselves. DREW will position itself in the tween world as the credible source, a combination of Wired Magazine, People Magazine, Sports Illustrated and Rolling Stone of sorts. DREW will address the hot issues by getting the story straight from the horse's mouth. DREW readers will become part of the inner circle; the privileged group of insiders with up to date and sometimes exclusive information.

"DREW is where the big news will drop first at imbee so it's fitting that it's launched first," notes Greg Cham, imbee Chief Creative Officer. "We're excited that DREW is giving users a sneak peek of the imbee social media experience. We are very excited about the imbee launch in September."

All DREW posts will fall into one of the following categories: Music, Film & TV, Events, Style, Technology and Sports. DREW will always focus the majority of its posts on a gender-neutral content basis. DREW will have regular features that include:

  • "On the Spot" where DREW poses tough, silly, ridiculous or intriguing questions to readers and imbee correspondents to get people talking!
  • "Average Joes" giving readers the daily paparazzi shots of their favorite celebs doing mundane everyday activities, like grabbing a frappuccino or going to the store.
  • "Get Grown" is the news for advanced readers. Stories will include the news in politics, money and education. DREW is not just entertaining, but educating, as well.

DREW is the perfect vehicle to distribute news and information to users. DREW writers and editors will work hard to dispel rumors and give the real story behind the headlines or the photos from the paparazzi. DREW also encourages our users to post and submit stories for publication.

For more information, visit or watch the DREW video at

Contact Information

  • Media Contact:
    Rita Tennyson
    Tennyson Communications for imbee
    (310) 779-9747
    Email Contact



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