SOURCE: imc2


September 09, 2011 14:01 ET

imc² Hires Former R/GA, Nike Vet

Reshma Taufiq Pendleton Joins Agency as Vice President, Client Partner

DALLAS, TX--(Marketwire - Sep 9, 2011) - imc², a purpose-inspired strategic and creative agency, hired Reshma Taufiq Pendleton as vice president, client partner to manage its RadioShack and World Vision accounts. Pendleton, a 10-year marketing veteran, reports to imc²'s president, Marc Blumberg, and leads the agency's strategy and account management for clients in the business-to-business and consumer technology industries. She is the third new vice president, client partner hired since Tom Bateman joined imc² from Publicis in March and Colby Graff from the Acquity Group in January of this year.

"Reshma brings a wealth of experience to the agency, with a proven track record of developing and executing award-winning campaigns, most notably her work with launching Nike online in India," said Blumberg. "Her strong strategic thinking, core values and knowledge of the digital world has made her a valued asset to both her clients and her coworkers, and we welcome her to our team at imc²."

Prior to imc², Pendleton led teams at R/GA, Organic, Wunderman and Tribal DDB. She also served as the director of delivery at Euro RSCG. Pendleton is best known for her work heading up digital for Nike India, where she led the brand's repositioning effort in India, created a communication platform from the ground up for all digital mediums and launched the first Nike ecommerce initiative in India.

"I am very excited to join such a talented team with a clear and unique vision on how brands should connect with people," Pendleton said. "The way brands communicate has always been important to me and being part of something that brings the importance of authentic brand/consumer engagement to the forefront is so extraordinary and rewarding."

imc² manages traditional and digital work across a variety of industries, including consumer products, consumer electronics, food and beverage and sporting goods.

For more information about imc², visit or follow us on Twitter: @imcsquared.

About imc²
imc² is a different kind of agency. An agency that believes in the power of relationships to transform brands and achieve remarkable results through purpose-inspired marketing. The agency's purpose-inspired work fuels paid, owned and earned media to deliver strong financial results and sustainable relationships for clients. imc²'s heritage as a digital marketing pioneer has helped drive its leadership position in cross-channel, multi-platform marketing engagements. Headquartered in Dallas, with offices in NYC and Philadelphia, imc²'s client portfolio spans a diverse set of industries and includes companies such as Procter & Gamble, RadioShack, Louisville Slugger, Samsung and The Coca-Cola Company. For more information, visit us at or follow us on Twitter at @imcsquared.

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