SOURCE: imc2

November 05, 2007 12:06 ET

imc2 Hosts 3rd Annual World Usability Day Focusing on Healthcare

Event to Be Held at Agency Headquarters, Showcases Significance of Usability in Improving Healthcare Around the World

DALLAS, TX--(Marketwire - November 5, 2007) - On November 8, imc2, a next-generation, digital marketing agency, in conjunction with locations around the world, will host the 3rd Annual World Usability Day (WUD), focusing on healthcare and usability. At more than 150 events in 35 countries and counting, World Usability Day brings together volunteers from corporations, organizations and universities to focus on how healthcare is impacted by design. Founded in 2005, World Usability Day is an initiative of the Usability Professionals' Association (UPA) created to ensure that the services and products important to life are easier to access and simpler to use.

"Usability affects everyone everyday, and this year's healthcare theme brings the significance of usability closer to home regardless of where you live," said Elizabeth Rosenzweig, creator and founder of World Usability Day. "This is not just about improving the quality of life; it's about potentially saving lives. When it comes to our health, it's not just nice to have products and processes work better; it's absolutely essential."

imc2's WUD event theme "Usability: Past, Present and Future" will feature an interactive panel session between industry experts, case study presentations, on-site usability testing, a networking hour and usability tool demonstrations.

Worldwide, this year's campaign is expected to attract an even larger audience than previous years. In 2006, World Usability Day events attracted more than 40,000 people from 35 countries around the world. This year's events will draw attention to some of the key challenges and opportunities in healthcare today, from closing the gap in access inequity to decreasing the number of unnecessary deaths from medical errors.

imc2's World Usability Day event will be held at the agency headquarters, 12404 Park Central Dr., Suite 400, Dallas, Texas 75251. Local partners at the event include Usability Sciences, Knowbility, Usability Professionals' Association and EyeTracking. To register for the event, please go to:

Other sponsors for World Usability Day include Adobe, Apogee, Avenue A/Razorfish, Axure, Catalyze, Constant Contact, Creative With Direction, Dell, Different, E Software, Eventbrite, Exclusive Concepts, FatDux, Google, Human Factors International, imc2, Intuit, Microsoft User Research, Mitsue-Links, OneSpring, Ovo Studios, PayPal, Robert Wood Johnson Foundation, Servigraphics, Sir Valuse, Techsmith, Texas Tech University, UC Berkeley School of Information, Usability Sciences,, VKI Studios, and Weber Shandwick Worldwide.

For more information and a complete list of World Usability Events and Webcasts, visit For more information about imc2, visit

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