SOURCE: imc2


March 30, 2010 11:18 ET

imc2 Issues 2009 Positive Impact Report

Third Annual Report Shares Agency's Unique Approach to Sustainability

DALLAS, TX--(Marketwire - March 30, 2010) - Two years after becoming the first agency to issue a GRI-compliant corporate social responsibility report, imc² is ready to lead the marketing industry into a new era that it calls the Relationship Era. In its recently-released 2009 Positive Impact Report, the agency shares its progress addressing what it defines as marketing's fundamental sustainability challenge: the unsustainable relationships that often exist between brands and people.

As in previous years, the report shares imc²'s approach and impact related to its services, people, local communities, and environment. Noteworthy is the progress made toward measurable goals, particularly in the area of its services. Having published Winning in the Relationship Era, launched a blog which dialogues about the Relationship Era, and applied a reliable research methodology to plot brands on its Brand Sustainability Map, the agency clarified its thinking and successfully grew client awareness (82 percent) and usage (64 percent) of its approach.

Other highlights from imc²'s 2009 Positive Impact Report include:

  • Near 100 percent utilization of the Performance Compass, a tool to increase accountability and help employees grow professionally
  • Launched imc² University, a learning program designed to support employees in their quest to learn, grow, and adapt
  • Implemented a formal profit-sharing program to further employee ownership and alignment with the company's economic achievement
  • Coordinated its first Weekend of Love, a structured, skills-based volunteering effort
  • Directed 1 percent of profit to philanthropic organizations, in part through an employee matching program and a partnership with Acumen Fund
  • Reduced its overall carbon footprint by 20 percent and was recognized as Employer of the Year by the North Texas Clean Air Coalition

The report also presents target outcomes for 2010, which include impact on client trust and transactions, improved employee satisfaction, and continued social and environmental investments. As in 2009, imc² intends to release quarterly progress updates against these goals. For more information, please visit

About imc²

Founded in 1995, imc² is an agency that fosters engagement between brands and people to develop sustainable relationships. With a deep heritage in digital marketing, imc² is redefining the way that companies view agencies, providing a stronger strategic perspective and blending interactive, emerging, and traditional media to create and increase trust and transactions. With offices in Dallas, New York City and Philadelphia, imc² serves a broad client base, including Procter & Gamble, Pfizer, The Coca-Cola Company, Johnson & Johnson, GlaxoSmithKline and Hasbro. Please visit for more information.

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