SOURCE: imc2

August 06, 2008 12:08 ET

imc2 Named Agency of Record by Freeman

Agency Will Lead All Creative, Online and Offline Media Efforts

DALLAS, TX--(Marketwire - August 6, 2008) - Freeman, the world's leading provider of fully integrated marketing services for face-to-face marketing, named imc2, a leading digital agency, its agency of record. The agency will lead all creative development, Web design, search, and all media planning and buying.

"When imc2 shared its strategic thinking and creative concepts with us, they not only hit the ball over the fence, they hit it out of the ballpark," said Toby Purdy, senior vice president, marketing for Freeman. "As Freeman continues to advance its thinking around technology solutions for both the event industry and our customers, imc2 is the ideal partner for us, based on their years of success in identifying and developing digital solutions."

As one of its first initiatives, imc2 will work with Freeman to consolidate all of its online properties into one cohesive, branded destination. The redesigned site will not only create stronger brand positioning, but also allow seamless access to Freeman's entire portfolio of services, including strategic, creative and logistics.

"We are thrilled to work with the leader in the face-to-face marketing space," said Mark McKinney, general manager, imc2. "We look forward to applying our digital knowledge and insights to better serve and deepen relationships with Freeman's customers, while integrating with their offline advertising to create a holistic campaign and ongoing resource for Freeman's clientele."

About Freeman

Freeman is the world's leading provider of integrated services for face-to-face marketing events, including expositions, conventions, corporate events, and exhibits. The company is headquartered in Dallas, Texas and has offices in 41 cities across North America. Freeman produces over 3,900 expositions annually including 103 of the largest 200 U.S. trade shows, and over 10,000 other events worldwide. Founded in 1927, the company remains privately held by the Freeman family as well as the full-time employee owners through an Employee Stock Ownership Plan (ESOP).

About imc2

imc2 is dedicated to helping its clients achieve their business objectives through digital marketing. The agency has offices in New York City, Dallas, Philadelphia and Cincinnati. With more than 500 talented staff members, imc2 provides interactive services in the following areas: strategy and insight, media and promotions, Web and application development, relationship marketing, and measurement and intelligence. imc2 serves a broad and diversified global client base, including Procter & Gamble, Pizza Hut, The Coca-Cola Company, Nestlé Foods, Johnson & Johnson, Norwegian Cruise Line, Shire and Pfizer. Please visit www.imc2.com for more information.

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