SOURCE: imc2

imc2

November 16, 2009 15:57 ET

imc2 Named Employer of the Year at Working for Clean Air™ Awards

North Texas Clean Air Coalition Recognizes Agency's Sustainability Initiatives

DALLAS, TX--(Marketwire - November 16, 2009) - At the 6th Annual Working for Clean Air™ Awards luncheon on October 22, the North Texas Clean Air Coalition recognized imc2 as the TryParkingIt.com "Employer of the Year" and as "Overall Employer of the Year" for businesses with fewer than 500 employees. These awards honor imc2's efforts to support employees in choosing alternatives to the single-occupancy vehicle commute, as well as its overall efforts to make its business operations more sustainable internally and by engaging others.

Of the 56 employers that entered, imc2 distinguished itself as a leader through its innovative commuter program, efforts to measure, report and reduce its carbon footprint and willingness to work with fellow tenants, building managers, suppliers and the local business community. One of imc2's programs, the Commuter Challenge, which served as the model for the Coalition's regional campaign, prevented 50,000 road miles and 40,000 pounds of carbon dioxide, while saving employees more than $20,000 in out-of-pocket costs since launching on Earth Day.

In 2007, imc2 became the first in its industry to release a GRI-compliant sustainability report and now issues public quarterly progress updates. Through the third quarter of this year, imc2 has reduced its overall carbon footprint by 18 percent.

About imc2

Founded in 1995, imc2 is an agency that fosters engagement between brands and people to develop sustainable relationships. With a deep heritage in digital marketing, imc2 is redefining the way that companies view agencies, providing a stronger strategic perspective and blending interactive, emerging, and traditional media to create and increase trust and transactions. With offices in Dallas, New York City, and Philadelphia, imc2 serves a broad client base, including Procter & Gamble, Pfizer, The Coca-Cola Company, Johnson & Johnson, GlaxoSmithKline, and Hasbro. Please visit www.imc2.com for more information or follow us at twitter.com/imcsquared.

About the North Texas Clean Air Coalition

Originally founded in 1993 in response to local air quality challenges, especially ozone pollution, the North Texas Clean Air Coalition is the only nonprofit 501(c)(3) organization in the region dedicated solely to encouraging voluntary efforts to improve air quality in North Texas through educating, engaging and recognizing the business community. Please visit www.workingforcleanair.org for more information.

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