SOURCE: imc2

January 29, 2008 15:59 ET

imc2 Integrates Sustainability Into Business Clients, People, Society and Environment Top List

DALLAS, TX--(Marketwire - January 29, 2008) - Demonstrating a commitment to its purpose of advancing relationships -- with its people, clients and society -- imc2 released its 2007 Positive Impact Report ( The report, which provides the framework for the agency's sustainability initiatives, benchmarks the company's impacts as related to its people, the services it provides to clients, society and the environment.

"We are embracing sustainability because it is core to our purpose of advancing relationships," stated Beth Bengtson, vice president, corporate social responsibility. "Focusing on sustainability is just one way to advance our relationships with our people, our clients, our clients' customers and society."

The report is just one of several initiatives under way at imc2 that demonstrate the agency's commitment to sustainability:

--  Added two senior-level executives to lead sustainability efforts: Ms.
    Bengtson, vice president of corporate social responsibility, is leading the
    company's sustainability programs, both within and outside the
    organization. Bill Scheller, vice president of sustainable marketing, is
    leading the company's efforts to launch its new sustainable marketing
    service with clients.
--  Created the imc2 Positive Impact Council, which is working closely
    with Ms. Bengtson to define and implement programs to integrate
    sustainability initiatives into the company.
--  Began developing a tool that calculates the carbon footprint of an
    online advertising campaign. Based on the calculations, clients can then
    buy carbon offsets to negate the environmental impacts of their advertising

imc2 acknowledges that it is in the very early stages of a long journey toward creating a more sustainable future for those it directly impacts. "We realize the necessary changes will require long-term thinking and a persistent commitment to our vision," commented Doug Levy, imc2 president. "Together with our clients, we have the ability to make a significant impact."

About imc2

imc2 -- a next-generation digital marketing agency -- is dedicated to helping its clients achieve their business objectives through interactive marketing. Recently ranking in the Top 10 on AdAge's "Top 50 Interactive Agencies," imc2 has offices in New York City, Dallas, Philadelphia and Cincinnati. Imc2 has more than 525 employees and provides interactive services in the following areas: strategy and insight, media and promotions, Web development, relationship marketing, and measurement and intelligence. imc2 serves a broad and diversified global client base, including Procter & Gamble, GlaxoSmithKline, The Coca-Cola Company, Johnson & Johnson and Pfizer. Please visit for more information.

Contact Information