SOURCE: imc2


June 03, 2009 13:38 ET

imc2 Issues 2008 Positive Impact Report

Second Annual Report Shares Agency's Progress, Setbacks and Goals

DALLAS, TX--(Marketwire - June 3, 2009) - Business can have both a meaningful, positive impact and earn a profit, according to imc2's 2008 Positive Impact Report. The report follows the agency's first full year of purposefully integrating sustainability throughout its operations and assesses impact related to its services, people, local communities and environment.

"Internally, we approach sustainability as engaging and aligning our stakeholders for mutual benefit," states Doug Levy, imc2's president. "We apply the same thinking in the services we provide to our clients. Businesses can reach their full potential -- both financially and in bettering the world -- by engaging people, not merely persuading them to buy more of a good or service. By building both high trust and high transactions through brand engagement, companies can develop sustainable relationships."

Noteworthy are the decidedly more measurable goals imc2 set for 2009. imc2 plans to volunteer 6,000 hours of community service, allocate 1 percent of profit to philanthropic organizations, and reduce its per capita carbon footprint by 10 percent. Such tangible targets represent a new level of maturity as imc2 shifts from intentions to outcomes in its efforts to generate positive impact.

Following are other highlights from imc2's 2008 Positive Impact Report:

--  Developed a new approach to marketing that fosters engagement between
    brands and people to create sustainable relationships
--  Introduced the Performance Compass, a tool to help employees assess
    and track their performance and grow professionally
--  Expanded community action, including pro bono work
--  Improved measurement and reduction of environmental footprint

Among the steps taken toward its ambitious 2009 targets, imc2 has launched a program to match employees' charitable fundraising efforts, purchased renewable energy credits to offset the energy usage from managed hosting operations and conducted its first companywide survey of employee volunteering.

About imc2

Founded in 1995, imc2 is an agency that fosters engagement between brands and people to develop sustainable relationships. With a deep heritage in digital marketing, imc2 is redefining the way that companies view agencies, providing a stronger strategic perspective and blending interactive, emerging, and traditional media to create and increase trust and transactions. With offices in Dallas, New York City, and Philadelphia, imc2 serves a broad client base, including Procter & Gamble, Pfizer, The Coca-Cola Company, Johnson & Johnson, GlaxoSmithKline, and Hasbro. Please visit for more information or follow us at

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