SOURCE: imc2

May 12, 2005 08:30 ET

imc2 Launches Dispatch, an RSS Solution Exclusively for Marketers

Delivers Personalized Newsfeeds and Comprehensive Metrics

DALLAS, TX -- (MARKET WIRE) -- May 12, 2005 -- imc2, a leading interactive agency, today announced the launch of its RSS offering, Dispatch. Through Dispatch, marketers seeking an effective way to integrate RSS into their overall marketing mix now have an option that provides consumer control and comprehensive measurement.

"We continuously look for innovative ways to best meet the needs of our clients and their consumers," states Marc Blumberg, senior vice president for imc2. "Dispatch allows us to reach a consumer segment that relationship marketers have yet to reach effectively -- those that are hesitant to provide their email address."

imc2's Dispatch successfully addresses the obstacles that have prevented many marketers from integrating RSS technology into their arsenal of marketing tools: metrics and personalization. Through Dispatch, marketers can collect a variety of detailed metrics, similar to email marketing metrics, including details on number of subscribers, feed recipients, open rate and click-through rates. Marketers can also personalize content by capturing subscriber preferences, without requiring users to provide email addresses, when they sign up. Dispatch then dynamically generates personalized newsfeeds based on the user profiles.

Dispatch also integrates seamlessly with clients' existing email programs. As part of its RSS practice, imc2 educates clients on how to most effectively integrate RSS into their email campaigns. Dispatch is becoming a powerful complement to marketers' current interactive marketing efforts.

imc2 also offers a skinable RSS newsreader application for clients so they can private label it with their own brand. According to Blumberg, "Through Dispatch, imc2 has created a new opportunity for marketers to reach consumers while RSS adoption rates are low, yet experiencing explosive growth. First movers have an opportunity to own consumers' desktops."

About imc2

imc2, a leading independent interactive agency, is dedicated to helping its clients achieve their business objectives through interactive marketing. imc2 has offices in Dallas and New York City. imc2 has more than 190 employees and provides interactive services in the following areas: strategy and insight, media and promotions, web development, relationship marketing and measurement and intelligence. imc2 serves a broad and diversified global client base, including Pfizer, Johnson & Johnson and Procter & Gamble. Please visit for more information.

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