SOURCE: imc2

April 03, 2007 16:29 ET

imc2 Launches Search Marketing Trademark Protection Solution

Agency First to Offer Paid Search Trademark Infringement Protection

DALLAS, TX -- (MARKET WIRE) -- April 3, 2007 -- imc2 created a Search Marketing Trademark Protection solution to address companies' increasing need to protect their trademarked names within online paid search listings. Establishing and protecting a company's trademarked brand requires significant investment in time and money. In the online medium, trademark infringement within paid search listings can quickly defeat these costly efforts.

imc2's Search Marketing Trademark Protection protects marketers' trademarked names from being improperly used with the ad text of a paid search engine result on Google™ and Yahoo!®.

"When building a brand, it is vital to protect the trademarked name to ensure integrity for the brand," said Cyrus Karimi, imc2's director of search marketing. "We now offer our clients an iron-clad way to monitor and police this process through our strong relationships with the search properties and our custom technology."

With the Search Marketing Trademark Protection service, imc2 provides marketers daily notification of trademark infringement. imc2 uses automated software to identify any infringements on clients' trademarked terms and then works directly with the search engines to immediately resolve the issue and remove the offending search listing.

The service is currently available for paid search listings on Google and Yahoo. imc2 plans to add additional search engines in the near future.

About imc2

imc2 -- an independent digital marketing agency -- is dedicated to helping its clients achieve their business objectives through interactive marketing. Recently ranking in the top 10 on Advertising Age's "Top 50 Interactive Agencies," imc2 has offices in New York, Dallas, Philadelphia and Cincinnati. imc2 has more than 375 employees and provides interactive services in the following areas: strategy and insight, media and promotions, Web development, relationship marketing, and measurement and intelligence. imc2 serves a broad and diversified global client base, including Sam's Club, Procter & Gamble, Johnson & Johnson, Omni Hotels and Pfizer. Please visit www.imc2.com for more information.

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