SOURCE: MEplusYOU

MEplusYOU

May 01, 2012 15:30 ET

IMC2 Re-Launches Agency as MEplusYOU

Re-Launch Fueled by Shift in Marketing Landscape and Client Needs

DALLAS, TX--(Marketwire - May 1, 2012) - imc2 announces the re-launch of the agency and is now named MEplusYOU. The re-launch, occurring as the firm enters its 17th year in business, is fueled by the radically shifting marketing landscape and increasing demand for the agency's strategic and creative services. The name, MEplusYOU, reflects the agency's purpose of advancing relationships and the mindset through which it approaches marketing.

"MEplusYOU is a reflection of a decade-long evolution in which we've established a reputation for our ability to authentically connect brands with people to build trust and transactions. This change signals our alignment with the challenges of brand marketers today and the success we have experienced delivering results in the new landscape," explained Marc Blumberg, MEplusYOU president.

MEplusYOU will continue to lead the industry in providing brand marketing that succeeds in this complex and rapidly changing landscape. As pioneers for major brands in digital and social media, the agency has developed a strong foundation to build authentic relationships between brands and people through the use of the paid, owned, shared and earned media model.

"The name MEplusYOU is such an accurate reflection of what imc2 is all about and what I've experienced in working with the team -- truly building connections between brands and people. Their ability to deliver multi-channel marketing programs is perfectly aligned to Slugger's brand strategy. The agency's rich digital heritage, coupled with its evolution as a full-service agency, has helped us achieve astonishing brand results and realize our brand purpose of 'making players great,'" said Kyle Schlegel, vice president of marketing at Louisville Slugger.

MEplusYOU is best known for its work with Procter & Gamble, Pizza Hut, Louisville Slugger, Omni Hotels & Resorts and Enterprise Rent-A-Car.

"We see a fundamental shift taking place in how brands relate with people. MEplusYOU is leading its clients through this shift, providing them with the creative and strategic counsel to navigate what we call The Relationship Era -- a new era of marketing in which the most successful brands are those most skilled at building sustainable relationships with people," said Doug Levy, CEO.

MEplusYOU was founded as imc2 in 1995 and has offices in Dallas and New York City. MEplusYOU, along with its sister agencies, imc2 health & wellness and Technology Spa, is a member of Agencies of Change -- a family of agencies that helps marketers build customer relationships that are a sustainable competitive advantage.

To learn more about MEplusYOU, visit www.MEplusYOU.com, connect with the agency at facebook.com/MEplusYOUAgency or follow @MPYagency.

About MEplusYOU
MEplusYOU is a strategic and creative agency that believes authentic relationships fuel astonishing brands. In today's complex digitally and socially centered landscape, MEplusYOU's purpose-driven formula activates paid, earned, shared and owned media to produce breakthrough results. With offices in Dallas and New York City, the agency's client portfolio spans many industries and includes companies such as Procter & Gamble, RadioShack, Louisville Slugger, Samsung and Enterprise Rent-A-Car. MEplusYOU is an Agencies of Change company. For more information, visit www.MEplusYOU.com and follow @MPYagency.

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