SOURCE: imc2

April 17, 2007 11:11 ET

"imc2 Stands Out as a 'Thought Leader' Among Interactive Marketing Agencies"

Agency's Business Approach "Sets It Apart From the Herd" According to Independent Research Firm

DALLAS, TX -- (MARKET WIRE) -- April 17, 2007 -- imc2, an independent digital marketing agency, was named a Strong Performer by Forrester Research, in the firm's report, "The Forrester Wave™: Interactive Marketing Agencies -- Web Design Capabilities, Q2 2007," by Kerry Bodine, principal analyst and author of the report, published April 11, 2007.

"I'm so proud of our team members who work hard every day to create some of the most innovative and effective solutions in the industry," said Doug Levy, imc2's president. "We are excited that Forrester recognizes our unique strategy as we continually strive to transform the practice of marketing."

Forrester described imc2 as a good fit for buyers seeking "strong user research and personas, access to a broad range of skill sets, and strong thought leadership." Earning the top score for strategy, the agency also scored strong marks for design process, industry focus, clarity of vision, and user research.

According to the report, "the firm seeks to differentiate itself through its strategy practice and the deep consumer insights generated by its portfolio of proprietary marketing and measurement tools. The firm's future vision which centers on a triple bottom line of finance, people, and society is unique among the interactive agencies we've reviewed."

The "Forrester Wave" evaluated imc2's current offerings against 14 other firms in the Web design market. Forrester evaluated imc2's business, focusing on a diverse set of 18 criteria covering imc2's current offerings, strategy, and market presence.

imc2's clients include leading companies such as Procter & Gamble, Omni Hotels, Pfizer, GlaxoSmithKline and Shire, to name a few. In addition, the digital marketing agency has also recently been named to the Interactive Media Awards' Top 10 Interactive Agencies -- an organization that recognizes the highest standards of excellence in website design and development.

About imc2

imc2 -- an independent digital marketing agency -- is dedicated to helping its clients achieve their business objectives through interactive marketing. imc2 has offices in New York City, Dallas, Philadelphia and Cincinnati. imc2 has more than 400 employees and provides interactive services in the following areas: strategy and insight, media and promotions, Web development, relationship marketing, and measurement and intelligence. imc2 serves a broad and diversified global client base, including Procter & Gamble, Johnson & Johnson and Pfizer. Please visit www.imc2.com for more information.

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