SOURCE: imc2

May 05, 2005 13:54 ET

Imc2 Targets Retail Ecommerce With New Senior Executives

Hires From Toys "R" Us, Targetbase and Fry Enhance Experienced Team

DALLAS, TX -- (MARKET WIRE) -- May 5, 2005 -- imc2, a top interactive agency, announced today new additions to expand its retail ecommerce practice. Due to the success of its customer-focused approach to marketing, coupled with a steadily increasing demand from retail ecommerce companies for its high-impact digital marketing campaigns, imc2 has hired Nihirika Shah, Beth Kuykendall and Mike Graziano. The new hires come from both the client and agency sides and bring additional experience to imc2's unmatched blend of interactive and retail ecommerce expertise.

Niharika Shah, client services' account director, will lead strategy development for ecommerce clients. Shah served as director of product management for Toys "R" Us, Inc., responsible for and She has also held successful roles at MindTree Consulting as director of e-business solutions, Cambridge Technology Partners as an e-business program manager and KPMG as a technical consultant.

Beth Kuykendall, vice president of database marketing, will work with retail clients to effectively implement more targeted, customized communications programs across company channels. Before joining imc2, Kuykendall was the executive vice president of client results at Targetbase, with responsibility for ensuring that acquisition, cross-sell and retention solutions delivered superior results. During her 19 years at Targetbase, Kuykendall created and implemented some of the most successful customer acquisition and retention programs in the marketplace for clients such as Cingular, Limited Brands, Hollywood Video, Honda, Southwest Airlines, Disney and Choice Hotels.

Mike Graziano, director of business development, brings more than 15 years of online ecommerce, advertising, marketing and technology experience to imc2. He is responsible for identifying retail opportunities and aligning client needs with company solutions. Most recently, Graziano was director of business development at Fry, Inc. where he was instrumental in winning and ensuring successful partnerships with leading online retailers, which included T.J. Maxx, Chadwick's of Boston, Brylane, Bergdorf Goodman, FinishLine, Neiman Marcus, Walgreen's and Zales.

"When you add these people to our current -- and very talented -- team, there's no question we are a premier interactive agency that provides both a customer-focused approach and a fresh perspective for retail companies," commented Doug Levy, president and founder of imc2. "These new team members are professionals who understand the complexities of retail ecommerce and marketing, and what it takes to drive results. This team will be critical to our growth and success as the demand from the retail sector continues."

According to Levy, imc2's retail ecommerce practice has grown steadily from 2003 to 2005, adding clients such as Blockbuster, Hanes, Kinko's, Omni Hotels and Saab to its roster.

"At imc2, we do things a bit differently," he said. "We look at the entire customer experience and blend our expertise in strategy, technology, design and measurement to increase our clients' online revenue and profit. Our marketing-focused approach to retail ecommerce leads us to success in building the value of each customer for our clients."

About imc2

imc2, an independent interactive agency, is dedicated to helping its clients achieve their business objectives through interactive marketing. imc2 has offices in Dallas and New York City. Ranking in the top 10 on AdAge's Top U.S. Interactive Agencies list, imc2 has more than 190 employees and provides interactive services in the following areas: strategy and insight, media and promotions, web development, relationship marketing and measurement and intelligence. imc2 serves a broad and diversified global client base, including Hanes, Blockbuster, Pfizer and Procter & Gamble. Please visit for more information.

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