SOURCE: imc2

July 10, 2008 16:53 ET

imc2 Unveils IntelliBooth 2.0

Enhanced Version Enables Exhibitors to More Effectively Engage Attendees

DALLAS, TX--(Marketwire - July 10, 2008) - imc2, a leading digital agency, announced today the introduction of IntelliBooth 2.0, an enhanced version of its popular interactive kiosk for trade show exhibitors that will ultimately be deployed as an out-of-home marketing tool.

In contrast to most traditional and even digital booth options where information is presented in a linear manner, IntelliBooth 2.0 adds significant functionality to the user experience. The new version lets exhibitors/marketers upload all their sales materials into the kiosk and group them into different modules, enabling sales reps to customize presentations in real-time for individual prospects.

In addition, IntelliBooth 2.0 offers the ability to scan attendees' badges to gather contact information without interrupting the flow of the presentation. This includes customized presentations and any questions they were prompted to answer, providing exhibitors with extensive data capture for follow-up efforts.

"IntelliBooth 2.0 is a dynamic and powerful tool that delivers even more actionable intelligence than its predecessor, while helping conference exhibitors to stand out on the convention floor," said Mike Cearley, strategy director, imc2. "This second-generation version enables them to engage in an even more meaningful way with attendees, not only at the conference but also with a more targeted follow-up initiative."

Beta tested at three recent conferences, IntelliBooth 2.0 generated substantial increases for clients in key areas including booth registration, opt-in percentage and time spent in booth.

Shire, a world leader in biopharmaceutical development for specialty physicians, recently used the beta version of IntelliBooth 2.0 at a conference for physicians.

"IntelliBooth 2.0 allowed us to build on the innovative splash that we made at last year's conference and brought us a tremendous amount of attention," said Tom Sheldon, Shire's Senior Product Manager for LIALDA™ (mesalamine) and PENTASA® (mesalamine). "The enhancements imc2 made to IntelliBooth allowed us to leverage the conference to maximum effect."

All IntelliBooth programs are manned by the exhibitors' sales reps and are designed to enhance -- not replace -- human interaction. In addition to taking users through an interactive sales presentation that is customized for each individual, IntelliBooth offers other activities, including quizzes and games tied to the exhibitors' messaging.

According to Cearley, "IntelliBooth is a comprehensive, yet flexible piece of technology that creates a memorable impression among attendees, and successfully positions the exhibitor's brand as leading edge."

Cearley also noted that IntelliBooth will be introduced as an out-of-home marketing tool in the near future.

"IntelliBooth can help brands engage consumers in a variety of other locations to the same degree that it helps solidify the exhibitor-attendee relationship at conventions," he said. "We see tremendous potential for IntelliBooth beyond its current B-to-B application."

About imc2

imc2 is dedicated to helping its clients achieve their business objectives through digital marketing. The agency has offices in New York City, Dallas, Philadelphia and Cincinnati. With more than 500 talented staff members, imc2 provides interactive services in the following areas: strategy and insight, media and promotions, Web and application development, relationship marketing, and measurement and intelligence. imc2 serves a broad and diversified global client base, including Procter & Gamble, Pizza Hut, The Coca-Cola Company, Nestlé Foods, Johnson & Johnson, Norwegian Cruise Line, Shire and Pfizer. Please visit www.imc2.com for more information.

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