SOURCE: imc2


October 06, 2009 13:31 ET

imc2 Welcomes Two Executives to Leadership Team

Agency Names Michael J. Davis, Chief Creative Officer and Urvashi Pitre, SVP, Relationship Analytics and Insights

DALLAS, TX--(Marketwire - October 6, 2009) - Brand engagement agency imc2 welcomes two executives to its leadership roster: Michael J. Davis as chief creative officer and Dr. Urvashi Pitre as senior vice president, relationship analytics and insights. The addition of these two industry veterans helps the agency further align its thinking and approach to helping clients build sustainable relationships between brands and people. Mr. Davis will focus on elevating the agency's creative talent and work, and Dr. Pitre will work to further enhance the data-driven consumer insight and measurement imc2 offers its clients. Both will be based in the imc2 Dallas office.

"We are very excited to have such experienced marketing leaders join our team. Michael's passion, leadership and creativity will elevate our work as we roll out a progressively deeper and more sophisticated offering to help our clients build sustainable relationships as we enter a new era of marketing," stated Marc Blumberg, imc2 president. "And Urvashi's wealth of knowledge in the consumer insight field paired with her vast client experience will greatly enhance how we serve our clients through leading analytics services."

Mr. Davis is a well-known industry leader and three-time Emmy award winner who brings over 20 years of creative experience to imc2. The new CCO comes from DraftFCB where he built a thriving emerging media practice and served as senior vice president, group director in the Chicago office. Past clients include State Farm, Nokia, Kellogg's, CVS/Pharmacy, SCJ, Qwest, GlaxoSmithKline and USPS. Prior to DraftFCB, Mr. Davis served as vice president, executive creative director for an HBO Time Warner interactive channel. In this role, he blurred the lines between browser and television, and the social content strategy he helped create launched one of the largest out-of-home channels in the U.S. and Europe.

Mr. Davis is a 2009 graduate of the executive MBA program at Steinbeis University Germany, Berlin School of Creative Leadership.

Before joining imc2, Dr. Pitre served as chief marketing information officer for J. Walter Thompson. Dr. Pitre also spent time at RMG Connect North America and Rapp Collins North America, where she worked closely with clients such as HSBC Retail and Direct, the United States Marine Corps, SBC, Hyatt, DirectTV, Sony PlayStation, MARS, Disney and Toyota.

Dr. Pitre earned her doctorate, masters and bachelors degrees in experimental psychology. She has focused her career on developing data analytics, relationship marketing and consumer insight practices and has taught classes in general, social and cognitive psychology and experimental design.

About imc2

Founded in 1995, imc2 is an agency that fosters engagement between brands and people to develop sustainable relationships. With a deep heritage in digital marketing, imc2 is redefining the way that companies view agencies, providing a stronger strategic perspective and blending interactive, emerging, and traditional media to create and increase trust and transactions. imc2 also operates the full-service healthcare marketing agency, imc2 health & wellness. With offices in Dallas, New York City and Philadelphia, imc2 serves a broad client base, including Procter & Gamble, Pfizer, The Coca-Cola Company, Johnson & Johnson, GlaxoSmithKline and Hasbro. Please visit for more information or follow us at

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