January 19, 2012 06:03 ET

IMD Business School Hosts Twitter Contest to Mark the Chinese New Year

Win the New Book "Doing Business With China"

LAUSANNE, SWITZERLAND--(Marketwire - Jan. 19, 2012) - January 23 will mark the beginning of China's momentous New Year celebration.

Through a contest on Twitter, IMD business school will take this opportunity to reflect on the China-themed knowledge IMD produced in the last year. Winners will receive a copy of the new book Doing Business with China, authored by IMD Professor Stewart Hamilton and IMD researcher Jinxuan (Ann) Zhang.

Follow @IMD_Bschool and the hashtag #imd_prc for your chance to win by answering questions related to IMD articles. The official hashtag for this contest is #imd_prc. The hashtag is used throughout the year to discuss business ideas related to China.

The contest will begin at 10:15 CET and end at 17:30 CET on January 23 and will take place at different moments during the day.

Winners must:

  1. Be a follower of @IMD_Bschool
  2. Retweet correct answers to their followers
  3. Include @IMD_Bschool and #imd_prc in the retweet

A drawing will be made from all the correct responses that @IMD_Bschool receives within 30 minutes of a question's posting.

Please follow the rules of Twitter and do not:

  1. Create multiple accounts to play this contest
  2. Post duplicate and multiple RTs of your answer (one per question is enough)
  3. Add hashtags unrelated to IMD, the contest, China or the Chinese New Year

Excerpt from Doing Business with China

"The better and faster learner wins. That is the clear conclusion that the authors reach in this detailed analysis of why many Western companies fail in their attempts to succeed in China, one of the fastest-growing markets in the world, and why many Chinese companies encounter difficulties in their ventures overseas. Understanding the Chinese approach to business and being conscious of the rules of the road are just two of the key elements."

The book is available on

About IMD

IMD is a world pioneer in executive education. More than a business school, we collaborate with individuals, teams and organizations to resolve real business issues, build capabilities and prepare for the future. Delivered from our campus on the shores of Lake Geneva in Switzerland and key locations worldwide, our top-ranking programs and services combine practical experience, thought leadership and a global mindset. (

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