SOURCE: iMedia International

October 14, 2008 10:13 ET

iMedia and Key Brands International Ltd. Announce Nationwide Retail Promotion

iMedia to Produce a Special Edition Hollywood Previews CD to Be Packaged With Key Brands International Ltd. Beauty Products

SANTA MONICA, CA--(Marketwire - October 14, 2008) - iMedia International, Inc. (PINKSHEETS: IMED), a provider of digital entertainment content for the publishing industry, today announced a major new retail promotion with Key Brands International Ltd., makers of fine beauty Brands including Freeze It™ Hair Styling products, Vital Care Hair Care and Skin Care, New You Anti-Oxidant Intensive Anti Aging Shampoos and Conditioners, as well as Amenta Natural Aroma Therapy Shampoos and Conditioners. As part of the promotion, iMedia will produce a Special Edition Hollywood Previews CD-ROM that will be packaged with select Key Brands products and made available at leading retailers across the country. iMedia and Key Brands are also sponsoring an on-disc promotion that will award one lucky winner with a free trip to Hollywood for a professional hair and makeup makeover, photo shoot and an opportunity to interview celebrities for Hollywood Previews at a red carpet event.

"Working with iMedia presents a great opportunity to put iMedia's high-quality, advanced digital entertainment content directly into the hands of Key Brands' customers," said Harvey Vechery, chairman and CEO of Key Brands. "Our two companies have very similar target audiences who are avid consumers of hair care products and entertainment news and information. As a result, there is tremendous synergy between our two brands, which will make this promotion very successful. This innovative partnership marries cutting-edge media delivery with beauty, style, and fashion."

In addition to sponsoring the contest, iMedia will promote Key Brands products on Hollywood Previews CDs, throughout its network of web sites at, and on its daily Internet-based show, "The Fix." iMedia will also develop in-store promotional materials for Key Brands' retail partners and redesign Key Brands' corporate web site to enhance the company's current products and special offers. The Hollywood Previews promotion is launching in as many as 3,000 store locations nationwide.

"This is our first nationally sponsored retail promotion, and we are very excited to have a partner like Key Brands International Ltd. that has many top-selling products in the largest retail properties, including Wal-Mart and major Food and Drug chains," said Henry Williamson, chief executive officer of iMedia. "Our partnership with Key Brands demonstrates one more way in which we can extend the reach of our Hollywood Preview brand to new audiences and deliver our exclusive entertainment content to potentially millions of new online users. We also look forward to awarding one lucky consumer with the tremendous opportunity to be pampered in Hollywood and become a nationally recognized guest host at a major red carpet event."

Hollywood Previews CD-ROMs provide exclusive entertainment videos, behind-the-scenes features, stories about the latest movies, music, DVDs, and video games releases, red carpet celebrity interviews and music downloads. Hollywood Previews is currently syndicated online by dozens of newspapers across the country. Online distributors include The Atlanta Journal-Constitution, and the Los Angeles Newspaper Group, The Palm Beach Post, and, the leading local and national interactive media provider of news, and entertainment services for all of Canada.

For more information on the Hollywood Previews - Key Brands promotion, visit or

About iMedia International, Inc.

iMedia International (PINKSHEETS: IMED) is an interactive content solutions company focused on syndicating general entertainment content and producing custom CD-ROM solutions featuring the company's proprietary campaign management system, iReporting™. iMedia syndicates its content to publishers around the world seeking high value, low cost general entertainment category content. Publishers use either iMedia's flagship product, Hollywood Previews, a hosted, managed solution, or they purchase direct content feeds to capture a share of the multi-billion dollar online and mobile advertising markets. iMedia's Digital Direct business leverages the company's entertainment content development and distribution experience to help large organizations reach customers with measurable, interactive CD-ROM-based marketing programs. The company's Digital Direct customers include American Express, Chrysler, Fox Entertainment, General Motors, Mazda, NBC Entertainment, Wynn Hotel, The Los Angeles Dodgers, and many more Fortune 500 companies. For more information on iMedia International, visit

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