SOURCE: iMedia International, Inc.

July 10, 2008 13:20 ET

iMedia International Signs First iReporting™ Licensing Agreement

Precise/Full Service Media to Integrate iReporting Into Its Customers' Multimedia CD-ROMs and DVDs

SANTA MONICA, CA--(Marketwire - July 10, 2008) - iMedia International, Inc. (PINKSHEETS: IMED), a provider of digital entertainment content for the publishing industry, today announced that it has signed its first iReporting licensing agreement with Precise/Full Service Media, an Ontario, Calif.-based multimedia replication, packaging, fulfillment and distribution company. The multi-million optical disc volume agreement will provide Precise/FSM's customers the ability to better understand when, how and for how long people are using their CDs and DVDs.

In June, iMedia announced iReporting, a proprietary CD-ROM and DVD audience reporting and tracking system, iReporting™, was available as a standalone product to independent CD-ROM and DVD producers and replicators across the country. Precise/FSM, which manufactures millions of DVDs, DVD-ROMs, CD and CD-ROMs each year for publishers worldwide, will offer iReporting on its multimedia optical discs, which will provide real time information about individual metrics on usage and click-thrus. iReporting does this without the use of cookies or spyware and without collecting personal end-user information.

"With iReporting, the millions of discs that we manufacture, package and ship each year become even more important to our customers' marketing strategies," said Robert Miller, president of Precise/FSM. "Our customers will now be able to track how their discs are being used and what components of the discs' contents are driving interest and traffic to the Web or simply not working. The ability to enhance marketing messaging and content based on real customer feedback and analytics will be a great benefit to our customers. We see iReporting as becoming a key selling point and a significant benefit for choosing our services."

"We knew that iReporting would be well-received by independent multimedia disc producers and replicators, and we are excited to announce our first contract just a few short weeks after we announced the general availability of the solution," said Henry Williamson, chief executive officer of iMedia International. "The ability to understand in real-time how people are interacting with the discs will help companies to better understand their target audience and the return on investment of their direct marketing campaigns. There is an incredible demand for the type of data we are able to produce with iReporting, and we anticipate announcing a number of iReporting licensing agreements over the coming months."

From iReporting's Web-based interface Precise/FSM's customers will have access to a variety of audience activity tracking data, sorted by time of day, zip code, city and/or state, including:

--  When a consumer puts the disc into the computer;
--  How long the disc is watched;
--  What content the consumer looks at or watches the most or least;
--  What advertisements have been viewed; and
--  What web links have been clicked.

About Precise/Full Service Media

Precise/FSM provides world-class optical disc manufacturing, packaging and distribution solutions for the Media Production Industry and Home Entertainment Industry. The company has a full-service manufacturing facility in Ontario, Calif. and it supplements its U.S. manufacturing operations with affiliate manufacturing facilities located in Taiwan and China. With worldwide manufacturing capabilities, Precise/FSM can offer companies an affordable solution to manufacture large or small, volume requirements in the U.S. or Asia while maintaining a single source of communication to coordinate all aspects of manufacturing, packaging and distribution. Precise/FSM offers the full spectrum of Optical Media products (Standard Definition DVD, Blu-Ray DVD, CD and Blank Optical Media), as well as traditional Duplication (VHS, Audio Cassettes, Diskettes). For more information about Precise/FSM, visit

About iMedia International, Inc.

iMedia International (PINKSHEETS: IMED) is an interactive content solutions company focused on syndicating general entertainment content and producing custom CD-ROM solutions featuring the company's proprietary campaign management system, iReporting™. iMedia syndicates its content to publishers around the world seeking high value, low cost general entertainment category content. Publishers use either iMedia's flagship product, Hollywood Previews, a hosted, managed solution, or they purchase direct content feeds to capture a share of the multi-billion dollar online and mobile advertising markets. iMedia's Digital Direct business leverages the company's entertainment content development and distribution experience to help large organizations reach customers with measurable, interactive CD-ROM-based marketing programs. The company's Digital Direct customers include American Express, Chrysler, Fox Entertainment, General Motors, Mazda, NBC Entertainment, Wynn Hotel, The Los Angeles Dodgers, and many more Fortune 500 companies. For more information on iMedia International, visit

Forward-Looking Statements

The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements regarding the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date thereof. Please refer to the reports previously filed by the company with the SEC at

Contact Information