SOURCE: IMG Academies

IMG Academies

March 18, 2010 15:52 ET

IMG Academies, John Madden to Launch IMG Madden Football Academy

Heisman Trophy-Winning Quarterback Chris Weinke Will Direct the Program, Which Joins Six Other Sports at the Bradenton, Fla.-Based Academy

BRADENTON, FL--(Marketwire - March 18, 2010) -   Combining the expertise of the world's elite athletic training facility, the vast knowledge of a football legend and experience of a Heisman Trophy winner, the ultimate youth football training ground will debut with the launch of the IMG Madden Football Academy.

Guided by iconic NFL coach/broadcaster John Madden and located at IMG Academies in Bradenton, Fla., the IMG Madden Football Academy will begin with Kickoff Weekend -- a June 4-6 camp for all position players nationwide age 10-18. Chris Weinke, who won a Heisman Trophy and National Championship at Florida State University, will serve as director of the Academy. The IMG Madden Football Academy will emphasize the essential elements of successful football, with instructors focusing on "teaching" -- something Madden stressed during his coaching tenure. 

Find more information, including video, at

"I've always enjoyed the teaching aspect of football," said Madden, a member of the Pro Football Hall of Fame. "The IMG Madden Football Academy is a great opportunity to help youth players improve by teaching them the fundamentals of football."

The IMG Madden Football Academy will hold various position-specific and all-purpose camps (weekly and full summer) throughout the year.

"Coach Madden's knowledge, coaching philosophy and reputation are unparalleled in the sport," said Sam Zussman, Managing Director of IMG Academies and Senior Vice President of IMG Worldwide. "With Coach Madden's successful coaching curriculum, IMG Academies' proven experience in athletic development, and Chris Weinke's elite athletic background, we will provide the premier training environment for the next generation of football players."

Classroom sessions will include video tutorials from Madden, who coached the Oakland Raiders to a Super Bowl title and finished with an overall professional coaching record of 112-39-7. Athletes will also have access to the eight IMG Performance Institute disciplines (Physical Conditioning, Mental Conditioning, Nutrition, Vision, Communication, College Advantage, Life Skills and Athletic Regeneration) that will help them become bigger, stronger, faster and more confident on and off the field.

"As an athlete, I attended IMG Academies in preparation for the NFL Combine and realized there was no better structure and support system to help prepare you for any goal or aspiration," Weinke said. "I am thrilled to work under the guidance of John Madden, share my knowledge and experience, and help athletes maximize their potential."

In addition to serving as one of the training locations for countless collegiate and NFL stars like Drew Brees, Eli Manning and LaDainian Tomlinson, IMG Academies will host the National High School Coaches Association 7-on-7 football national championships starting in July 2010. IMG Performance experts also created the revolutionary Combine360 measurement system being used at Under Armour Combines for high school athletes across the nation.

Under Armour will also serve as the official apparel provider of the IMG Madden Football Academy.

About IMG Academies

IMG Academies is the world's foremost training facility for athletic, academic and personal development. Over the span of 30-plus years, the Academy's advanced training methods have helped countless youth, adult, collegiate and professional athletes improve in sport and life by providing an energetic and inspiring atmosphere on a 350-acre campus. Consisting of the IMG Bollettieri Tennis Academy, IMG Leadbetter Golf Academy, IMG Madden Football Academy, IMG Baseball Academy, IMG Basketball Academy, IMG Lacrosse Academy, IMG Soccer Academy, and the IMG Performance Institute, the Bradenton, Fla.-based Academy attracts more than 12,000 dedicated athletes from approximately 80 countries every year. Through specialized training, expert coaching and customizable programs for all ages and ability levels, IMG Academies offers the ultimate preparation for life in and out of the athletic arena. Find more info at

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