November 15, 2011 11:22 ET

IMG Announces L'Oreal as Official Lifestyle Partner and Supplier to 2012 World Snowboarding Championships in Oslo

LONDON--(Marketwire - Nov 15, 2011) - IMG Media, a division of IMG Worldwide, the global sports, fashion and media company, announced today that they have secured a sponsorship deal for L'Oréal to become the official lifestyle partner and supplier to the World Snowboarding Championships in February 2012.

The agreement will allow L'Oréal Norway to receive category exclusivity, worldwide branding, onsite activation and to be incorporated in all official event marketing. Furthermore, L'Oréal Norway is planning various activities and competitions to promote their L'Oreal brands, including L'Oreal Men Expert and Garnier.

The World Snowboarding Championships (WSC), held every four years, brings the best 240 snowboarders from 30 countries together in the highest quality competitive freestyle snowboard environment in the world. A monster quarter pipe event in the legendary Holmenkollen ski jumping arena will kick start the finals, offering equal prize money to the rider who can impress with the biggest jumps in this extremely demanding show competition.

The pinnacle event of the snowboarding calendar, the event crowns a male and female World Champion in both slopestyle and halfpipe competitions. The WSC is the platform for riders to take snowboarding to the next level, setting the standard for future tournaments and events. IMG Media serves as the event's media partner.

Floris Weisz, Sales Executive, IMG Media, said, "We are very excited to have brokered the deal to bring L'Oréal on board as the Official Lifestyle Partner and Supplier for the World Snowboarding Championships 2012. L'Oréal itself, as well as Men Expert and Garnier, are extremely strong brands that appeal to the young fans and riders themselves. L'Oréal will have a great opportunity to showcase their brands to the Norwegian consumer and beyond."

Jan van der Lee, Commercial Director L'Oréal Norway, said, "We are very proud to be the official lifestyle sponsor of the World Snowboarding Championship, and see this as an excellent opportunity to reach our target group -- both men and women. We have visited the WSC organization and checked out their plans for the event. Everything from arenas to the concert venue is amazing, and we can't wait to make everyone look even better with great products from L'Oréal Men Expert and Garnier Skin Naturals."

Henning Andersen, Director World Snowboard Championships, said, "You can't win the World Snowboarding Championships without style -- neither at day nor night. Style is crucial to impress the judges in daytime. At night, L'Oréal makes all look good as the lifestyle partner of the World Snowboarding Championships. Not only is L'Oréal one of the first sponsor to support us, but they also bring fun activities to the event. We are very grateful with this partnership."

About IMG Media
IMG Media is the world's largest independent distributor of sports programming, distributing over 20,000 hours of content to major global broadcasters annually. This content originates from more than 200 clients and events including AELTC (Wimbledon), Tennis Australia (The Australian Open), TPL (ATP Masters 1000s), The R&A (The Open Championship), International Rugby Board (Rugby World Cup), Dorna (Moto GP), National Football League (NFL) and International Volleyball Federation (FIVB). IMG Media operates from over 30 offices worldwide and has daily exchanges with over 4,000 key media contacts. IMG Media distributes across all forms of media including TV, Audio, Fixed Media, Inflight and Closed Circuit, Broadband and Mobile. IMG Media also maintains the world's largest sports archive with more than 250,000 hours of footage.

About the World Snowboarding Championships
The World Snowboarding Championships (WSC) is the collective symbol of the global snowboard community; created by all independent snowboard event organisers, nations and competitive snowboarders together. WSC's vision is to demonstrate to the world how great competitive snowboarding is when it's run by snowboarders. Taking place in the beautiful in Oslo -- the winter capital of the world -- in February 2012, the WSC will be a sparkling display of global youth culture and snowboarding lifestyle. The WSC is owned by the TTR World Tour (TTR) and the World Snowboard Federation (WSF) and got the backing of all event and nation members. 240 riders from 30 countries will gather in Oslo to battle for the glorious World Snowboarding Championships titles and a fantastic time!

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