January 03, 2011 15:09 ET

IMG Consulting to Represent National Lacrosse League's Media and Sponsorship Rights

IMG to Assist League in Securing National Television and Sponsorship Opportunities

NEW YORK, NY--(Marketwire - January 3, 2011) - The National Lacrosse League (NLL) and IMG have announced a multi-year partnership with representing the NLL's broadcast and sponsorship rights. The agreement will see IMG handle all international media and sponsor rights for the NLL, which opens its 25th anniversary season on Saturday, January 8th.

"We are looking forward to this dynamic new partnership that should take the National Lacrosse League to the next level," said NLL Commissioner George Daniel. "NLL box lacrosse is an exciting sport with high scoring and hard hitting action. Lacrosse is the fastest growing sport in North America and IMG is the right company to help us maximize our potential."

"The NLL has had a very successful first 25 years," said George Pyne, President of IMG's Sports and Entertainment Group. "I am very confident that IMG's global experience in media, sports, brand development and sponsorship will provide the NLL with the necessary capabilities for additional expansion and growth of the sport and its brand into the future," Pyne concluded.

The National Lacrosse League is North America's professional box lacrosse league, featuring the best lacrosse players in the world. The league, entering its 25th anniversary season, is comprised of ten franchises playing in the major markets of the United States and Canada: Boston Blazers, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Edmonton Rush, Minnesota Swarm, Philadelphia Wings, Rochester Knighthawks, Toronto Rock, Washington Stealth. Over the course of the past five years, the NLL has averaged over 10,000 fans per game. For more information, visit the official website of the National Lacrosse League at:

About IMG
IMG Worldwide
is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging:
IMG College is the leader in collegiate marketing, licensing and media rights.
IMG's Joint Ventures, IMG Reliance, IMGX and IMG CCTV, in the emerging markets of India, Brazil and China, offer the company significant long-term growth opportunities.
IMG Media is the world's largest independent producer and distributor of sports programming.
IMG Events and Federations owns and manages some of the most sought after events and includes long standing associations with the world's most important sports organizations, leagues, and federations.
IMG Fashion owns and operates fashion events around the world and IMG Models represents the world's top models and leading designers and IMG Art+Commerce represents the most influential photographers, art directors and stylists.
For the past 50 years IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries.
IMG Academies is the world's largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year.
IMG Consulting connects many of the world's leading brands with consumers through access to unique sports and entertainment properties.
IMG Licensing is considered one of the premier independent licensing companies in the sports, entertainment and media world. More information is available at

Contact Information

  • Contact:
    Jim Gallagher
    (212) 774-4419
    Mobile: (914) 953-1103
    Email Contact

    Doug Fritts
    National Lacrosse League
    (212) 764-1390
    Mobile: (917) 710-8730
    Email Contact