SOURCE: IMG

March 29, 2007 18:59 ET

IMG Fashion Launches Revamped Tennis Week Magazine

New Magazine Complements Existing Stable of Titles Including The Daily and Fashion MINI

NEW YORK, NY -- (MARKET WIRE) -- March 29, 2007 --IMG, the world's premier sports, entertainment, and media company, has re-launched Tennis Week magazine at the Sony Ericsson Open in Miami. The new Tennis Week has the tennis world abuzz with its hip, up-to-the-minute, behind the scenes coverage of the tennis world. It has brought instant rave reviews from players, industry leaders, subscribers and the advertising community.

"With the new, exciting look of Tennis Week magazine, I feel tennis will be brought to a much wider demographic focused on fun, friendship and fitness in today's entertainment and information-driven society," confirms D.A. Abrams, Executive Director & COO of USTA Eastern Section, a leading advertiser in the magazine.

"Tennis is back in fashion," said Editor in Chief, Brandusa Niro, who runs IMG's fashion publications and the new Tennis Week. "The top players are now celebrities and the top celebrities are watching the game in ever increasing numbers. Today, tennis is sexy, exciting, addictive, and above all, younger! It was time for a magazine to reflect the vibrancy and renaissance of this glamorous sport."

"Our new Tennis Week has been a hit with advertisers," reports Publisher Andrea Leand, a Princeton alumni and former top seeded player who competed in the quarterfinals of Wimbledon. "The new magazine features more advertising in the first issue than the old Tennis Week ran in nearly half a year. And our new subscriber sign-up rate is unprecedented."

IMG acquired Tennis Week Magazine in December of 2006 and is planning seven glossy, perfect-bound, 100+ page issues in 2007. The first issue, out on March 21st, features a cover interview with the world's most glamorous tennis player, Maria Sharapova, and a 'mission' article titled "Back in Fashion," which captures the new tennis environment and sets the tone of the publication.

"We brought to Tennis Week the winning editorial style of The Daily and the Fashion MINI, our hugely successful fashion magazines. We've incorporated much of the old magazine's scope of coverage, repackaged for the taste and expectations of today's tennis enthusiasts," continued Niro.

Other highlights of the debut issue include an interview with Andy Roddick, a history of the tennis courts at the Beverly Hills Hotel, hot training tips from Andy Murray's camp, and a He-said-She-said debate on Wimbledon giving women equal prize money.

Tennis Week joins the fast growing stable of publication in the Daily Group, which in 2003 launched The Daily, now the leading fashion week publication in the United States with a loyal readership of more than 200,000 fashion and media executives and opinion leaders, the monthly news magazine Fashion MINI, and the daily online must-read of the fashion world, fashionweekdaily.com.

For a copy of the new Tennis Week publication, please contact Taylor Copeland at 212-774-4307 or taylor.copeland@imgworld.com.

About IMG

IMG is a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs over 2,600 people in 30 countries. Forstmann Little & Co. purchased IMG in 2004.

IMG Sports & Entertainment includes: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; client representation in golf, tennis, broadcasting, European football, rugby, cricket, motorsports, coaching, Olympic sports, and action sports. In addition, IMG Academies is the world's largest and most advanced, state-of-the-art, multi-sport training and educational facilities, delivering world-class sports training experiences to over 12,000 junior, collegiate, adult, and professional athletes each year.

IMG Media, which includes content production subsidiaries TWI, Darlow Smithson Productions (DSP), and Tiger Aspect Productions (TAP), is recognized as a global leader in the delivery of traditional and new media content and services, with Internet, broadband, and mobile expertise, transforming how audiences access and interact with content.

IMG Media produces and distributes over 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual, and children's content annually, over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world's biggest sports archive with more than 250,000 hours of footage.

More information about IMG is available at www.imgworld.com, www.darlowsmithson.com, and www.tigeraspect.co.uk.

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