SOURCE: IMG

August 14, 2013 14:44 ET

IMG Licensing Selected by Pro Football Retired Players Association to Manage Global Marketing and Licensing Rights of Members

NEW YORK, NY--(Marketwired - Aug 14, 2013) - The Pro Football Retired Player Association (PFRPA) announced today after an extensive search process that it has selected IMG Licensing, a division of IMG Worldwide, the global sports, fashion and media company, to manage the marketing and licensing rights of its members.

This selection comes after a federal court settlement between retired NFL players and the National Football League (NFL). The settlement establishes two entities controlled exclusively by a board of directors made up of retired NFL players: A licensing agency, run in conjunction with IMG Licensing to create, develop and manage new revenue streams through the commercialization of the group rights of retired players' name, likeness, autographs and images; and a "Greater Good Fund" (GGF) that will support health and welfare programs for retired NFL players.

Jim Brown, Cleveland Browns Legend, Pro Football Hall of Famer, and Chairman of the Board of Directors of the PFRPA said of the selection, "The Board is supremely confident that we will maximize all business opportunities available for retired players. We are creating an official clearinghouse for potential endorsers, sponsors, licensees, and fans to connect with retired players on a national, regional, and local level. Companies who become partners with the licensing agency will be part of an historic enterprise and will be contributing to the wellbeing of all retired players."

"The fact that the world's leading sports marketing agency is interested in representing our members validates the opinion of the NFL and our Board that there is an untapped market for retired players," said Ron Mix, the Vice-Chairman of the Board of Directors of the PFRPA. "We believe IMG Licensing will develop programs that will benefit all players, whether they were All-Stars or not."

Wesley Haynes, Senior Vice President of IMG Licensing, said, "IMG Licensing is excited for the opportunity to work with the members of the PFRPA. Given the broad scale opportunity to create revenue streams, we will utilize the resources of multiple IMG Divisions to build on the history and legacy of these former players. IMG is uniquely qualified to lead such an effort and looks forward to working closely with the NFL and the NFLPA to reconnect football fans with the great players and legends of the game."

Daniel Siegel, Vice President of IMG Licensing, added, "During the last 50 plus years, pro football players have created sports memories that millions of fans treasure, and this is a chance to develop a viable business model that benefits players long after they have left the field. IMG is excited to have been given the opportunity to bring this unique program to the marketplace."

About IMG LICENSING
IMG Licensing is the world's premier independent licensing agency with an unrivaled 40-plus year track record of success. In addition to being ranked number one in sports licensing, IMG Licensing also offers leading expertise in a number of other markets and services, including corporate trademarks, brands, entertainment and celebrity properties. IMG Licensing is a division of the global sports, fashion and media company IMG Worldwide. More information is available at www.img.com. Follow us on Twitter @IMG_Worldwide and Facebook-facebook.com/IMGWorldwide.

About The Pro Football Retired Player Association
On March 18, 2013, the federal court overseeing the Dryer v. NFL case preliminarily approved the historic settlement between retired NFL players and the League. A Court-approved board of retired players was established to oversee the execution of the terms of the settlement on behalf of all pro football retired players. The initial Board is comprised of retired NFL players Jim Brown, Ron Mix, Irv Cross, Dave Robinson, Jack Youngblood, Billy Joe Dupree and Darrell Thompson. More information is available at www.profootballretiredplayersassociation.com. https://nflretireepublicitysettlement.com/

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