December 11, 2013 16:33 ET

IMG Licensing Selected by Yamaha Motor Corporation, USA to Manage and Expand Brand in North America

ATLANTA, GA--(Marketwired - Dec 11, 2013) -  Yamaha Motor Corporation, USA has partnered with IMG Licensing, a division of the global sports, fashion and media company, IMG Worldwide, to exclusively manage and expand Yamaha Motor Corporation, USA's licensing business in North America.

Under the terms of the multi-year licensing representation agreement, IMG Licensing, the largest licensing agency in the world, will work closely with the Yamaha licensing team. The two organizations will work together to effectively manage its current licensee base and create new business opportunities that extend the brand into different lifestyle categories throughout North America. 

John Meis, Vice President of IMG Licensing, said, "Through its extensive core product line, Yamaha appeals to a broad base of consumers who value quality, innovation and performance. IMG sees tremendous potential for Yamaha to deepen that connection and to build even stronger customer loyalty by expanding its licensing program."

Malaika Underwood, Senior Director of IMG Licensing, added, "Yamaha is a globally recognized brand and we look forward to working closely with their licensing team to develop consumer products that build on Yamaha's longstanding history and leadership in motorsports."

Yamaha is a leader in the motorsports industry, with market-leading products in all segments, including motorcycles, ATVs, side-by-side vehicles, outboard marine engines, scooters, personal watercraft, snowmobiles, boats, golf cars and more. IMG will work to extend the Yamaha brand into different lifestyle categories throughout North America.

"We are thrilled to be collaborating with IMG Licensing," said Cindy Thompson, Licensing Manager for Yamaha Motor Corporation, USA. "This relationship will allow us to extend the Yamaha brand into products that reflect Yamaha's core values of quality, innovation and performance. We are confident IMG will help us take our licensing program to the next level."

About IMG Licensing
IMG is the premier brand licensing company in the world with properties that represent more than eight billion in global retail sales. With more than 50 years of experience, IMG Licensing, a division of global sports, fashion, and media leader IMG Worldwide, provides unparalleled licensing resources and services to build and market existing and emerging brands. IMG Licensing currently represents some of the top global sports, entertainment, and lifestyle brands in the world. IMG has been ranked the number one Licensing Agency by License! Global® Magazine in its annual Top 20 ranking since 2009. More information is available at

About Yamaha Motor Corporation, USA
Yamaha Motor Corporation, USA's ever-expanding line of products includes, motorcycles, ATVs, side-by-side vehicles, outboard marine engines, scooters, personal watercraft, snowmobiles, boats, golf cars, generators, accessories, apparel and more. Yamaha products are sold through a nationwide network of dealers in the United States. Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit

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