April 15, 2013 08:59 ET

IMG Signs Jingdong ( as Exclusive Online Retail Partner of the Chinese Super League

BEIJING and NEW YORK, NY--(Marketwired - Apr 15, 2013) - IMG Worldwide and Jingdong ( jointly announce that IMG Worldwide, the global sports, fashion and media company has signed Jingdong (, China's leading direct B2C e-commerce Company, as the exclusive online retail partner of the Chinese Super League (CSL) for five years.

Last week IMG announced that it had signed Carlsberg China as the exclusive beer partner of the CSL for a three year period.

Mr. Yu Hongchen, Vice Chairman of the Chinese Football Association (CFA) and Chairman of the CSL Co., said of the partnership, "We are delighted to be working with Jingdong again. Jingdong was an official partner of the CSL back in 2010. Now it's coming back and signed a major five-year deal with us. This shows that it has faith in CSL and its future development. We will carry out more marketing initiatives with Jingdong, such as marketing CSL merchandise products on in the future."

Richard Liu, founder and CEO of Jingdong, said, "CSL is one of the most popular sports leagues in China and we are very excited to be working with the CSL again. This new platform CSL provides will help us connect with our consumers and football fans. We look forward to having more innovative marketing campaigns through this partnership across the country."

"This is a terrific partnership for the CSL," said Adam Zhu, Vice Chairman of IMG Asia Pacific and Chairman and President of IMG Greater China. IMG was named late last year as the exclusive marketing partner of the CSL for 10 years. "Jingdong has an outstanding reputation that will be very helpful in continuing to build the popularity of football in China," Zhu said.

Jingdong ( had close to 100 million registered users in December 2012. It currently offers more than 7 million SKUs through its B2C direct sales and online marketplace platform.

About IMG
IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging: IMG College; IMG's Joint Ventures in China, Brazil, India and Turkey; IMG Media; IMG Events and Federations; IMG Golf and IMG Tennis, IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academy; IMG Consulting and IMG Licensing. More information is available at
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About Jingdong
Jingdong is the largest B2C direct sales e-commerce company in China (source: iResearch). The Company has achieved more than 150% annually compounded growth in gross merchandise volume during past several years and strives to offer the best online shopping experience to its customers. It currently offers more than 7 million SKUs through its B2C direct sales and online marketplace platform. The Company has established nationwide fulfillment capabilities and extensive last mile delivery network to provide superior customer experience. As of December 2012, the Company has six major fulfillment centers with 65 warehouses in 24 cities, as well as nearly 900 delivery stations in 360 cities. Through its 211 program, the Company offers speedy delivery in 23 major cities and 24 hours delivery in 156 cities in China.

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