February 01, 2011 16:53 ET

IMG Signs Superstar Quarterback Cam Newton for Marketing

NEW YORK, NY--(Marketwire - February 1, 2011) - IMG Worldwide, the premier global sports, entertainment and media company, announced today that it has signed superstar quarterback for the Auburn University football Tigers, Cam Newton, for marketing, sponsorships and endorsements.

Under the terms of the exclusive multi-year agreement, IMG will represent Newton in the development, negotiation, organization and administration of all licensing, Internet, multimedia, endorsement, modeling, speaking, appearance, film, television, theatrical, broadcast, literary opportunities and similar activities. IMG will not represent Cam for his on field player contract.

In 2010, Newton put up one of the best single season performances in NCAA history. Newton tallied up 49 total touchdowns (28 pass, 20 rush, 1 reception). He threw for 2,589 yards, and rushed for another 1,409 on the ground. He recorded an astonishing 10.5 yards per pass attempt, and threw just six interceptions on the season, while also completing 67.1% of his passes.

The 6'6" 250 pound Newton, one of the most highly touted NFL draft prospects in years, led Auburn to the BCS National Championship during his lone season with the Tigers. He has decided to skip his senior year to enter the draft.

"We are extremely pleased to have Cam as an IMG marketing client," said Sandy Montag, Senior Corporate Vice President of IMG Sports and Entertainment. "We anticipate that Cam will be of great interest to companies and brands that want to associate with a proven winner to help grow their businesses." Carlos Fleming, IMG Vice President will manage the global team at IMG that will support Newton's off-field business. He will work in a closely coordinated and cooperative effort with Perennial Sports and Entertainment and B.C. Sports, who will be jointly representing Newton for his NFL contract negotiations, with Tony Paige, Bus Cook and Chitta Mallik serving as his NFL agents. 

"I'm very happy to have IMG representing the off-field business aspects of my career," Newton said. "They continue to represent some of the greatest athletes in their respective sports and I'm thrilled and honored to find myself included with some of the true icons of global sports."

Born in College Park, Georgia, the 21 year-old Newton initially played for the Florida Gators. He would later transfer to Blinn College, where his team won a national junior college football championship. Newton was then recruited by several major universities and ultimately chose Auburn University. He became just the third player in major college football history to pass for 20 touchdowns and rush for 20 touchdowns in a single season. On December 11, 2010, he was awarded the Heisman Trophy as the most outstanding college football player.

In addition to the Heisman, Newton was awarded the Maxwell Player of the Year Award, the Davey O'Brien Award, the Manning Award as the top quarterback, The Walter Camp Player of the Year Award, and was named to the 2010 College Football All American team.

Cam Newton is the son of Cecil Newton, Sr., who played strong safety for two seasons with the Dallas Cowboys and the younger brother of Cecil Newton, Jr., a center for the Jacksonville Jaguars of the NFL.

About IMG
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging: IMG College is the leader in collegiate marketing, licensing and media rights. IMG's Joint Ventures, IMG Reliance, IMGX and IMG CCTV, in the emerging markets of India, Brazil and China, offer the company significant long-term growth opportunities. IMG Media is the world's largest independent producer and distributor of sports programming. IMG Events and Federations owns and manages some of the most sought after events and includes long standing associations with the world's most important sports organizations, leagues, and federations. IMG Fashion owns and operates fashion events around the world and IMG Models represents the world's top models and leading designers and IMG Art+Commerce represents the most influential photographers, art directors and stylists. For the past 50 years IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Academies is the world's largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year. IMG Consulting connects many of the world's leading brands with consumers through access to unique sports and entertainment properties. IMG Licensing is considered one of the premier independent licensing companies in the sports, entertainment and media world. More information is available at

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