Contact Information: Company Contacts: John Saunders Chief Executive Officer 303-895-3002 Jay Pfeiffer Pfeiffer High Investor Relations, Inc. 303-393-7044
IMI Global Launches MyEquineNetwork.com(TM)
Unique News, Information and Classifieds Site for Horse Industry Leverages Success of IMI Global's Other Online Livestock Businesses
CASTLE ROCK, CO--(Marketwire - November 13, 2007) - Integrated Management Information, Inc.
(IMI Global) (OTCBB : INMG ), a leading provider of verification and Internet
solutions for the agricultural/livestock industry, today introduced
MyEquineNetwork.com™, a unique news, information and classified
advertising resource for the horse industry.
MyEquineNetwork.com is the latest addition to IMI Global's portfolio of
online livestock resources and is modeled on the Company's highly
successful CattleNetwork.com website. The site features news and
information on a wide range of topics -- from breeds and boarding to
nutrition and healthcare, and from training and competitions to
associations and legislation. Additionally, the site features a weekly
email newsletter entitled "Have You Herd?" that contains links that
redirect readers back to the website. The goal of MyEquineNetwork is to
create a broad-based online equine community for horse owners of all kinds
as well as individuals and companies who provide products and services to
the equine industry.
"MyEquineNetwork is a fun, innovative and interactive website dedicated to
the world of equine," said Kathryn Brim, project manager of
MyEquineNetwork. "We are utilizing the expertise and knowledge of equine
professionals from every corner of the industry to make this site one of a
kind. Users have the opportunity to browse information in a variety of
categories, including equine nutrition, reproduction, facility management,
training, and veterinary care. And, just as MySpace.com® bills itself as
'a place for friends,' we believe MyEquineNetwork will become a place for
equine owners and enthusiasts to build a community around their passion for
the horse industry."
Rob Cook, vice president of web products for IMI Global, said the creation
of MyEquineNetwork fills a major void in the equine industry for horse
owners ranging from individuals to large ranchers and breeders, and for the
thousands of companies and organizations that support the equine industry.
"We recognized that there was a growing demand in the industry for this
type of service, and with our successful track record of creating and
managing online livestock/agricultural websites, we were ideally suited to
respond to that demand," Cook said. "There are more than 9 million horses
in America and approximately 4.6 million horse owners -- more than four
times the number of cattle owners. Our success with CattleNetwork, which
caters to just over 1 million constituents, makes us optimistic that
MyEquineNetwork will thrive with a much larger potential audience.
"We also believe MyEquineNetwork gives advertisers a fresh new approach to
reach horse owners with their products," Cook added. "In the
pharmaceutical and animal health side of the business, the equine market is
considered one of the most profitable market segments. Accordingly, we
believe current advertisers on CattleNetwork will be excited about this new
advertising channel."
About IMI Global
Founded in 1995, IMI Global is a leading provider of verification and
Internet solutions for the agricultural/livestock industry. Go to
www.IMIGlobal.com for additional information. IMI has worked with some of
the largest agricultural organizations in the United States, providing
web-based applications for verification and identification as well as a
range of consulting services tailored to meet each customer's needs. IMI
operations include CattleNetwork.com, an online service offering market
information and industry news to the cattle industry, and CattleStore.com,
an online source for livestock supplies, such as animal identification,
medical equipment and veterinarian supplies. Additional IMI web sites
include USVerified.com, AgNetwork.com, CattleListing.net, and
PetSupplyVerified.com.
CAUTIONARY STATEMENT
This news release contains "forward-looking statements" within the meaning
of the U.S. Private Securities Litigation Reform Act of 1995, based on
current expectations, estimates and projections that are subject to risk.
Forward-looking statements are inherently uncertain, and actual events
could differ materially from the Company's predictions. Important factors
that could cause actual events to vary from predictions include those
discussed in our SEC filings. Specifically, statements in this news
release about anticipated revenue and the impact and efficacy of, and
demand for, the Company's products and services, as well as potential
acceptance of MyEquineNetwork by advertisers and consumers, are
forward-looking statements. Readers should not place undue reliance on
these forward-looking statements. The Company assumes no obligation to
update its forward-looking statements to reflect new information or
developments. For a more extensive discussion of the Company's business,
please refer to the Company's SEC filings at www.sec.gov.