SAN DIEGO, CA--(Marketwired - Dec 13, 2016) - Internet Marketing Inc. (IMI), www.internetmarketinginc.com, a full service digital marketing agency headquartered in San Diego, CA was honored with PR Daily's 2016 Content Marketing Award Grand Prize for Best Overall Content Marketing Strategy for their work with Constellation, a leading energy company.
Ragan's PR Daily Awards recognize the most creative, talented, and highest performing professionals in the industry. As a global award and with over 30 categories including campaigns, infographics, mobile, product launches, social, and print, PR Daily aims to highlight the best of the best in the marketing and advertising community.
IMI and Constellation teamed up to bring awareness to Constellation by increasing traffic, growing engagement on social media and introducing a new audience with huge buying power -- millennials. An industry analysis provided IMI with the data they needed to produce the right content that answered consumers' questions, specifically first-time home buyers and customers wanting to educate themselves on cost-saving techniques.
The multi-channel campaign launched with an infographic called The Habits of Home, giving the consumer a visually appealing way to understand where energy is used in the home and ways to save. That was followed by a fun and educational Energy Life Hacks image series. The images contained bite-sized energy saving tips that were easy to consume and share on social media.
"We are very happy and honored to have PR Daily recognize the Constellation Energy Hacks campaign developed by Internet Marketing Inc.," said Jason Berns, Vice President of Marketing for Mass Markets. "This is one of many social media campaigns IMI has created to help us engage people about energy conservation and energy-related technologies. The Energy Hacks campaign reflects our commitment to helping people confidently make smart energy choices."
Social media, organic outreach, and paid distribution were key factors in the promotion strategy. The strong relationship between IMI and Constellation allowed the teams to increase traffic to Constellation's site by improving SEO, building a solid foundation to grow engagement and gain influence through appropriate distribution channels, and boosting market share.
Constellation is a leading competitive retail supplier of power, natural gas and energy products and services for homes and businesses across the continental United States. Constellation's family of retail businesses serves approximately 2.5 million residential, public sector and business customers, including more than two-thirds of the Fortune 100. Baltimore-based Constellation is a subsidiary of Exelon Corporation (NYSE: EXC), the nation's leading competitive energy provider, with 2015 revenues of approximately $34.5 billion, and more than 32,700 megawatts of owned capacity comprising one of the nation's cleanest and lowest-cost power generation fleets. Learn more at www.constellation.com or on Twitter at @ConstellationEG.
Internet Marketing Inc. (IMI) specializes in designing integrated digital programs that improve brand experiences and grow businesses through valuable data insights and strategy across paid, owned and earned media. Its digital experts nimbly adapt strategy based on a comprehensive view of a brand's online audience and program performance. The company continues to develop award-winning case studies for content, creative and search marketing. For more information, visit http://www.internetmarketinginc.com/ or call 866.563.0620.