SOURCE: Infobright

Infobright

February 15, 2011 12:42 ET

IMImobile Selects Infobright for Subscriber Data Hub Solution

Mobile Data and Services Company Joins Growing List of Infobright OEM Partners

TORONTO--(Marketwire - February 15, 2011) - Infobright, the open source analytic database company, today announced that IMImobile, the trusted technology partner to leading mobile operators, media companies and enterprises, has selected Infobright® Enterprise Edition (IEE) to use within its DaVinci Evolved Services platform. DaVinci is part of the company's suite of managed mobile services offerings to its customers and IMImobile will use IEE to quickly process the large amount of network and usage data that is generated from its various platforms to provide innovative and personalized services to the end users.

IMImobile is a pioneer in the mobile data space, offering a rich portfolio of managed services. The DaVinci Evolved Services Platform™ enables social aggregation, content management, mobile advertising and marketing, storefronts, digital music services and more. IMImobile's modular product portfolio delivers an innovative and engaging customer experience across consumers' digital lives.

Using its Business Intelligence (BI) platform to generate reports and analytics, IMImobile processes a large amount of data that is produced from its various platforms and services along with data from Operator networks. IMImobile will use IEE to accelerate its BI system to create a "Subscriber Data Hub" to generate deep insights into user behavior on a mobile network across multiple channels. IEE will help form the foundation for subscriber retention, loyalty programs, personalized campaigns and promotions, advertisements, real-time offerings, rewards and fulfillment, etc., that will help customers increase their revenues through sharpened subscriber focus.

"We want to help our customers take greater advantage of all the mobile data at their disposal -- both for historical as well as predictive analysis -- but needed a way to speed up the processing of the overwhelming volume and diversity of information available so that the results can be used in near real-time conditions," said Vishwanath Alluri, Chairman, CEO and Founder of IMImobile. "IEE's compression capabilities, as well as the consistency of its performance against increasing data volumes, were key factors in our selection of Infobright."

"IMImobile provides customers with a wide range of mobile services and robust analytic capabilities, along with near real-time decision making, which is often an integral part of service offerings. IEE will allow IMImobile to enhance these offerings without spending a fortune on hardware and database maintenance," said Don DeLoach, President and CEO of Infobright. "Built on a flexible and cost-effective open source foundation, IEE combines high performance with simple administration, making it a compelling choice for companies looking to boost their analytic capabilities."

About IMImobile
IMImobile is a pioneer in the mobile data space offering a rich portfolio of managed services for mobile operators, media companies and enterprises.

The industry leading DaVinci Evolved Service Platform™ powers a wide range of services created, delivered and managed by IMImobile including: social aggregation, contact management, mobile advertising, mobile marketing, messaging, storefronts, ring back tones and digital music services.

These services are enabled through robust technology platforms including carrier grade messaging platforms and gateways, voice platforms, content management and 3rd party application aggregation systems. IMImobile's modular product portfolio delivers a 'connected' experience across consumers' digital lives.

IMImobile recently completed the 100 per cent acquisition of UK mobile content and services company WINplc; has over 600 employees and a global presence across Asia, Europe, Latin America, Middle East and Africa. The company hosts its technology platforms and services in data centers worldwide and currently enables over more than 100 operator and blue-chip enterprise customers in some 70 countries around the world generating 40 million billing transactions every month and reaching over 780 million subscribers worldwide.

For more information www.imimobile.com.

About Infobright
Infobright's high-performance database is the preferred choice for applications and data marts that analyze large volumes of "machine-generated data" such as web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit www.infobright.com or join our open source community at www.infobright.org.

All names referred to are trademarks or registered trademarks of their respective owners.

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