SOURCE: immediate future

immediate future

October 18, 2012 04:00 ET

immediate future Appoints Adam Lewis as Managing Director

Lewis to Drive Forward Social Media Consultancy Model

LONDON--(Marketwire - Oct 18, 2012) - Social media consultancy, immediate future, today announces the promotion of Adam Lewis to Managing Director.

'In the two years Adam has been on board, he has developed a collaborative, energetic and passionate team of first class consultants and I am confident he will continue to drive the business forward in his new role,' said immediate future founder, Katy Howell, who is stepping up to become CEO to give more time to the strategic development of the business she founded ten years ago.

'Adam is a natural problem solver and has created a range of innovative consultancy services including the provision of sophisticated social insight to guide marketing strategies, feasibility work to support the roll-out of social customer service, and a suite of online crisis management tools, launched 18 months ago with Sony Europe.'

Lewis says, 'I am thrilled by the opportunity to further drive forward our consultancy model. Our growth this year supports the demand for strategic support for senior marketers and the c-suite. We have a strong team of very talented people who are all passionate about helping brands succeed with social media.'

Current projects being overseen by Lewis include, helping an online retailer devise a social strategy for over 14 online brands, advising a global company how to connect with small business across EMEA using social and providing strategic counsel and hands-on coaching to Staples Europe as it undertakes three social pilots across the continent.

Said Katy Howell, 'Adam has already made a dramatic and tangible difference to the business. His smart strategic thinking and remarkable people skills, alongside outstanding social media experience, will help our clients, staff and the company set the bar even higher on social media best practice.'

Lewis will assume responsibility for day-to-day running of the business, supported by Howell and two non-executive directors. Howell will continue to take a prominent role with clients providing strategic advice, as well as investing more time in thought leadership, product development and new business.

Notes to editors

For information please contact Katy Howell on 0845 408 2031 or

About immediate future

immediate future is an independent social media consultancy. With eight years' social media experience, we are official social media trainers for the Institute of Direct Marketing (Diploma and Certificate) and Chartered Institute of Marketing. We lead the industry with our work as ambassadors on the IAB social media council and are a founding member of the CIPR social media panel.

With a multi-disciplinary approach, we offer impartial and expert advice to our clients. We set frameworks, recommend strategies and design communication blueprints; helping companies create robust, measureable social media initiatives, whilst managing the risk to reputation.

immediate future has created award-winning campaigns for companies, including:
Sony Europe, BBC, Diageo Global, Ubisoft, HPI, Bausch & Lomb, Indesit, Hotpoint, General Medical Council (GMC), Festo, Tealeaf, HSBC, BT, ASOS, Mirror Group, Cancer Research, NSPCC, EMI, AVG, Ferrero and GoView (PSP and Sky joint venture).


Top five most respected social agencies 2011: NMA

Top social media agencies 2011: NMA

Online Reputation Awards 2010: Winner of Best Use of Online PR/Blogger Relations

European Business Awards 2009: Ruban d'Honneur recipient for Marketing Strategy of The Year

MediaGuardian Innovation Awards 2009: Finalist for PR Campaign

The Drum Marketing Awards 2009: Finalist for Best PR Strategy

Marketing Society Golden Jubilee Awards 2009: Finalist for Digitally Led Marketing

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