SOURCE: Sony Europe

Sony Europe

December 12, 2011 11:08 ET

immediate future Awarded Pan-European Remit for Staples

Consultancy Hired to Develop Social Business Strategy

LONDON--(Marketwire - Dec 12, 2011) - Social media consultancy, immediate future, has been brought in to work with Staples Europe to create their social media strategy.

The cross-functional brief requires analysis of all aspects of the Staples business in 15 European regions including; UK, France, Italy, Germany and Spain. It spans IT, customer service, HR, PR, marketing and eCommerce functions.

immediate future will begin with an internal audit of skills and capabilities to assess social media readiness. In parallel, social media insights are being gathered into consumer behaviour, the market-place and competitor activity to inform the strategy.

Adam Lewis, Director at immediate future, said: "This is a complex project that will provide analysis and advice across the European B2B and B2C business areas. The output will be a robust strategy built on insight to inform how best to invest in social media to support the business."

Ruth Coates, Marketing Europe said: "We recognise that social media is changing the way that our consumers shop. We are working with immediate future to determine how and where to invest in social media to get measurable results."

The rollout of any strategy will be supported through training and mentoring of Staples associates.

About immediate future

immediate future is an independent social media consultancy. With seven years' social media experience, we are official social media trainers for the Institute of Direct Marketing (Diploma and Certificate) and Chartered Institute of Marketing. We lead the industry with our work as ambassadors on the IAB social media council and are a founding member of the CIPR social media panel.

With a multi-disciplinary approach, we offer impartial and expert advice to our clients. We set frameworks, recommend strategies and design communication blueprints; helping companies create robust, measureable social media initiatives, whilst managing the risk to reputation.


immediate future has created award-winning campaigns for companies, including:
Sony Europe, BBC, Diageo Global, Epson Europe, Ubisoft, HPI, Bausch & Lomb, Indesit, Hotpoint,, General Medical Council (GMC), HSBC, BT, ASOS, Mirror Group, Cancer Research, NSPCC, EMI, AVG, Ferrero and GoView (PSP and Sky joint venture).

Online Reputation Awards 2010: Winner of Best Use of Online PR/Blogger Relations
European Business Awards 2009: Ruban d'Honneur recipient for Marketing Strategy of The Year
MediaGuardian Innovation Awards 2009: Finalist for PR Campaign
The Drum Marketing Awards 2009: Finalist for Best PR Strategy
Marketing Society Golden Jubilee Awards 2009: Finalist for Digitally Led Marketing

For more information please visit:

About Staples
Staples is the world's largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes and consumers. The company is headquartered outside Boston. More information about Staples (NASDAQ: SPLS) is available at