ImmersiFind Inc.

ImmersiFind Inc.

May 19, 2009 15:36 ET

ImmersiFind Inc. to provide Multi-Platform Local Search Services to New England Based LocalTel

LAWRENCE, MASSACHUSETTS and VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 19, 2009) -

ImmersiFind Inc., the leading enabler of multi-platform local search solutions for the independent directory publisher community, announced today that it has signed a multi-year agreement to license its full suite of local search platforms to LocalTel, based in Lawrence, Massachusetts. LocalTel publishes over 80 directories in Eastern Massachusetts. Users to the site will be able to search for Massachusetts local directory searches at http://search.localtel.com.

ImmersiFind™ offers the most powerful and intuitive local search options available to consumers, making it an easy and powerful way to find local businesses and services as well as individuals. The platform is based on three underlying experiences: Search, Select & Share, with award winning product features in each of these experiences. They include:

- Search: Powerful search options including searching via rich mapping partners, advanced keywords, neighborhoods of interest as well as by proximity to preselected locations. SMS/text based search as well as WAP search are also key platform features. Hyper local mini-browsers make search refinements only a click away.

- Select: Rich and relevant local content, which sets the ImmersiFind™ platform apart from other platform providers, including the ability to seamlessly upload photos, videos and other immersive media.

- Share: Sophisticated text messaging, e-mail forwarding, and Facebook social media referral widgets make sharing the search results a snap.

The addition of local search enhancements, including weather forecasts, local news and local traffic maps enhance the user experience, making it unique in the North American directory marketplace.

In addition to the ImmersiFind™ online platform, the company has recently unveiled leading edge mobile and voice activated local search platforms addressing the SMS/Text, Smartphone (iPhone and BlackBerry) and free 411 directory assistance local search applications. All platforms offer leading edge technology and are designed to facilitate the publisher's entry into the multi-platform world.

"We are very happy to have the entire LocalTel organization onboard as a customer. They have stayed on top of the trends within the multi-platform world and have recognized what it takes to continuously provide their customers with best of breed advertising solutions at the local level. We are thrilled to be able to take them to the next level of growth within the Local Search marketplace," said David Charron, Vice-President and General Manager of ImmersiFind Inc. "The ability to generate multi-platform leads will allow them to continually increase their customer ROI and drive results for all parties."

Stephen Galligan, CEO of LocalTel, added, "From the first day we viewed the ImmersiFind product portfolio, we were impressed not only with their product line but also with their deep understanding of our business. Their people have been great to work with and we look forward to a long-standing partnership. They have a great grasp of what the online and mobile user wants to see and given their background in the industry, they have a deep understanding of the issues we all face as publishers."

Other publishers currently using the ImmersiFind™ platform, Canpages in Canada and Phone Directories Company in the US, are enjoying record multi platform revenues and have been recognized as ADP Gold Book Publisher of the Year in each of the last two years respectively.

About ImmersiFind

ImmersiFind™ is a technology company launched by Canpages Inc. & owned by HM Capital Partners of Dallas, Texas. The founders of ImmersiFind™ have more than 150 years experience within the directory business and have been pioneers in the local search platform development. The company is based in Vancouver, British Columbia, Canada.

About LocalTel, LLC and PageOne Local

LocalTel is a leader in independent yellow pages advertising, offering business advertisements in community-specific books. Compared with larger regional directories, LocalTel offers advertisers lower rates and higher returns on their advertising dollars, enabling businesses to promote their services in the towns they want to serve. In addition to community directory solutions, LocalTel offers comprehensive direct marketing programs to ensure their customers are found where consumers are looking. The Internet Marketing division of LocalTel, PageOne Local, provides local businesses the opportunity to take advantage of the power of the internet by offering a complete portfolio of online marketing strategies. For more information please visit www.LocalTel.com, http://search.localtel.com and www.PageOneLocal.com.

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