Immersive Media Corp.

Immersive Media Corp.

December 04, 2007 06:00 ET

Immersive Media Produces an Immersive Notre Dame Football Weekend for

CALGARY, ALBERTA--(Marketwire - Dec. 4, 2007) - Immersive Media Corp. (TSX VENTURE:IMC) ("IMC"), the leader in 360 degree spherical video announces the launch of Notre Dame Gameday 360, a series of Immersive storytelling episodes produced in cooperation with and adidas. im360 Studios, the entertainment division of Immersive Media, has been working with to provide a unique, fan-based football experience as a companion to's coverage of the University of Notre Dame's college football team. Notre Dame Gameday 360 consists of several Immersive Media full motion video episodes ranging from pre-game traditions and half-time festivities to the post-game finale. Immersive Media's 360 degree spherical video engages the audience and encourages fans to interact with the immersive movie, offering an innovative storytelling medium.

"This is the way the world will experience sporting events - the full motion, immersive video episodes provide a highly engaging, interactive entertainment experience for fans," stated Myles M. McGovern, president & CEO of Immersive Media Corp. "The Internet is a perfect medium for this rich new media, which lets fans take control and see what they want while giving advertisers the sticky applications they are looking for."

Sponsored by adidas, the Immersive video episodes capture the essence of the Notre Dame football weekend experience, including the Friday night pep rally, pre-game warm-ups, coin toss, marching with the band, and the traditional team serenade to fans at the end of the game. Immersive Media worked with to coordinate the capture and web delivery of Immersive Media's 360 degree spherical video.

The episodes are hosted on in a special section titled Notre Dame Gameday 360. Immersive Media's 360 degree spherical video is shown in a 16:9 widescreen Adobe Flash(R) format that allows users to see more of the imagery at once, while still preserving the ability to look in any direction. You can view Notre Dame Gameday 360 at

You can preview more Immersive imagery at

About Immersive Media Corp.

IMC is the leading provider of full motion, high-resolution, interactive spherical video technology and production services. Using eleven video streams arranged according to geodesic geometry, Immersive video captures an almost complete spherical image; a high-resolution 360 degree view of surroundings that is seamlessly stitched together. IMC's immersive movies can integrate GPS coordinates and other metadata producing our GeoImmersive(TM) video. IMC's open platform design easily interfaces with industry standard applications and databases providing viewers with greater visual detail for timely, fact-based decision-making, and for the distribution of interactive streaming spherical video.

IMC's offerings include hardware, software, production and multi-platform distribution services, and immersive imagery licensing. Applications include: urban planning, oil and gas resource management, emergency response and first responder operations, and cross platform advertising and entertainment media. IMC is a publicly traded company that is listed under the symbol "IMC" on the TSX Venture Exchange. For more information please visit

ADVISORY: Certain information in this press release constitutes forward-looking statements under applicable securities law. Any statements that are contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as "plan", "may", "should", "anticipate", "expects", "opportunity" and similar expressions. Forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with IMC's ability to capitalize on the opportunities, IMC's ability to execute its business plan, and the inability of IMC to access sufficient capital from internal and external sources. Readers are cautioned that the foregoing list of factors is not exhaustive. Readers are cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. Additional information on these and other factors that could affect IMC's operations or financials results are included in IMC's reports on file with Canadian securities regulatory authorities and may be accessed through the SEDAR website (, IMC's website ( or by contacting IMC. Furthermore, the forward-looking statements contained in this new release are made as of the date of this news release, and IMC does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by securities laws.

(c) 2007 Immersive Media Corp. All rights reserved. GeoImmersive is a trademark of Immersive Media Corp. All other trademarks are the property of their respective owners.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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