Immersive Media Corp.
TSX VENTURE : IMC

Immersive Media Corp.

March 11, 2008 06:00 ET

Immersive Media's 360 Degree Video Technology Puts YOU Inside the Barrel of Surfing's Biggest Waves

CALGARY, ALBERTA--(Marketwire - March 11, 2008) - Immersive Media Corp. (TSX VENTURE:IMC) ("IMC"), the leader in 360 degree spherical video technology, announces its role in the launch of Red Bull's new website dedicated to surfing, www.redbullsurfing.com. IMC has been working with Red Bull and the marketing agency TAOW to create a first-of-its-kind video experience. The collaboration validates the use of IMC's platform to create compelling branded entertainment with its interactive, immersive video.

"We've captured a totally new perspective of riding inside the barrel - the most sacred place in surfing," said Josh Kendrick, athlete marketing manager for Red Bull. "By taking control of the camera, viewers become participants in the action - not just observers."

To view a photo of a surfer riding the waves, please visit the following link: http://media3.marketwire.com/docs/Immersive0311.jpg.

The Immersive videos on redbullsurfing.com capture a surfer's perspective of riding the dramatic waves of Tahiti's notorious Teahupoo surf break. This rare perspective was captured by professional surfers Jamie O'Brien, Jamie Sterling, Raimana Van Bastolaer, and Ian Walsh. With a simple manipulation of the computer mouse, viewers can look to the left or right, up or down, front or back using IMC's 360 degree camera, providing a completely different and unique experience each time.

"This video demonstrates our strategic move into the advertising and entertainment market by providing brands with unique media that is revolutionary and exciting," stated Myles M. McGovern, president and CEO of Immersive Media Corp. "The video is addictive by nature and viewers watch it again and again because they are able to see different angles and perspectives every time they view it."

Professional surfer Jamie O'Brien said, "I think we've made a small bit of history with this project. The video experience that we've captured is a first. The view that someone gets by controlling the footage is a perspective that even I've never had until now."

The Red Bull "Inside Tahiti" video experience can be found at Red Bull's new web site dedicated to surfing, www.redbullsurfing.com. Viewers interested in more Immersive videos can see additional footage at http://demos.immersivemedia.com.

About Immersive Media Corp.

IMC is the leading provider of full motion, high-resolution, interactive spherical video technology and production services. Using eleven video streams arranged according to geodesic geometry, Immersive video captures an almost complete spherical image; a high-resolution 360 degree view of surroundings that is seamlessly stitched together. IMC's immersive movies can integrate GPS coordinates and other metadata producing our GeoImmersive(TM) video. IMC's open platform design easily interfaces with industry standard applications and databases providing viewers with greater visual detail for timely, fact-based decision-making, and for the distribution of interactive streaming spherical video.

IMC's offerings include hardware, software, production and multi-platform distribution services, and immersive imagery licensing. Applications include: urban planning, oil and gas resource management, emergency response and first responder operations, and cross platform advertising and entertainment media. IMC is a publicly traded company that is listed under the symbol "IMC" on the TSX Venture Exchange. For more information please visit www.immersivemedia.com.

Safe Harbor for Forward-Looking Statements

Certain statements contained in this press release may be deemed to be forward-looking statements under federal securities laws, and Immersive Media Corp. intends that such forward-looking statements be subject to the safe harbor created thereby. Immersive Media Corp. does not undertake an obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

(C) 2008 Immersive Media Corp. All rights reserved. GeoImmersive is a trademark of Immersive Media Corp. All other trademarks are the property of their respective owners.

Photo credit to Tim McKenna.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Contact Information

  • Immersive Media Corp.
    David G. Anderson
    Investor Relations
    (866) 333-8817 Ext 629
    or
    Immersive Media Corp.
    Karen Tanaka
    Media Relations
    (866) 333-8817 Ext 632
    Website: www.immersivemedia.com