SOURCE: Impact Fusion International, Inc.

Impact Fusion International, Inc.

November 05, 2009 16:45 ET

Impact Fusion International Develops 2 Ounce Hangover Relief Drink for a Multi Million Dollar U.S. Beverage Company

Hangover Relief Beverage Developed to Combat $148 Billion in Lost Productivity in the United States

MARGATE, FL--(Marketwire - November 5, 2009) - Impact Fusion International (PINKSHEETS: IFUS) announced today it has developed a natural "hang-over" relief beverage to be sold in a 2 ounce shot. The beverage will contain Impact Fusion International's proprietary blend Nutri-Mastic™. The product has been developed for a U.S.-based multi million dollar beverage company with distribution in more than half of the United States Market.

The most recent numbers available show, that in the United States alone, the economy suffers from approximately $148 billion annually in lost productivity directly related to over indulgence of alcohol. Hangovers from excessive alcohol consumption result in unpleasant physical and mental symptoms including fatigue, headache, dizziness, nausea, vomiting and diarrhea due to the loss of electrolytes, vitamins, mastic gum and ionic minerals.

This 2 ounce "hang-over" relief beverage which contains Nutri-Mastic™ helps alleviate these symptoms. Nutri-Mastic™ replenishes the body with electrolytes which supports hydration and pH balance. Furthermore, this 2 ounce beverage enhances cellular absorption of vitamins, mastic gum and ionic minerals that support the digestive system to alleviate gastrointestinal discomfort that is typically experienced with excessive alcohol consumption.

About Global Alcohol Related Lost Productivity

According to the Annals of Internal Medicine, Volume 132, Number 11, "Although a hangover might be considered trivial -- just desserts for the overindulgent -- it has substantial economic consequences." Based on a British study the total productivity lost worldwide from developed countries was in excess of USD $150 billion. In particular the following results were published: Alcohol use accounted for 2 billion pounds ($3.3 billion U.S.) in lost wages each year, most of which resulted from work missed because of hangovers. Alcohol costs in Canada amount to $7.5 billion each year, and $1.4 billion is lost each year because of decreased occupational productivity caused by hangover-like symptoms.

Studies in other countries have yielded similar per capita estimates for the annual cost of alcohol ingestion: Australia, $3.8 billion; New Zealand, $331 million with the United States losing $148 billion per annum. The study further reported that in the workplace, the greatest cost incurred by alcohol is the decreased productivity of affected employees as a result of hangover-related absenteeism and poor job performance.

VOD Newswire Video Format:

About Impact Fusion International Inc.

Impact Fusion International, Inc. is in the business of marketing products in the "Health and Wellness" sector of all international markets. It is the company's mission to invent, develop and market these proprietary products worldwide for the health and well being of humans and animals.

This release may include projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although management believes that the expectations reflected in these forward-looking statements are reasonable; it can give no assurances that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.

Contact Information

  • Contacts:
    Impact Fusion International Inc.

    Premier Media Services
    Kelly Black