SOURCE: Impact Fusion International, Inc.

Impact Fusion International, Inc.

September 04, 2009 06:30 ET

Impact Fusion International Develops Mastic Blast™ for Entry Into the $700 Million Energy Shot Market

Impact Fusion International Hires Boost Management, LLC, Experts in Energy Drink Marketing With Successful Track Record of Achieving Brand and Distribution Goals

DEERFIELD BEACH, FL--(Marketwire - September 4, 2009) - Impact Fusion International Inc. (PINKSHEETS: IFUS) announced today it has developed a healthy Energy Shot drink called Mastic Blast™.

Mastic Blast™ is an all natural energy shot that tastes great, has no caffeine or artificial stimulants, contains 18 amino acids with the highest level of electrolytes and provides sustained energy without raising heart rates.

Mastic Blast™ also contains our proprietary formula Nutri-Mastic™ that delivers all the natural benefits with no "crash."

"Mastic Blast™ is the third revenue producing category announced by the Company designed to catapult the Company into high top end revenues and bottom line profits. The addition of this product line is consistent with the three year business model which plans for the Company to become a powerhouse in product, profit and drive the sales projections to $78 million by the end of our third fiscal year," stated Marc Walther, CEO. "With our experienced team, lead by Boost Management, LLC, our newly retained energy drink expert, our goal will be for our brand and distribution network to be well established prior to manufacturing launch," continued Mr. Walther.

According to articles published in The New York Times, the most popular power drink costs 20 times as much per ounce as the most popular branded soft drink, comes in a tiny bottle and tastes so bad that most people hold their nose and down it in a single gulp. Despite the recession, energy shots are soaring in sales and are the hottest selling drink category in the country. Current market sector sales are expected to almost double this year from last to about $700 million.

About Intact Nutrition Brands

Intact Nutrition with Intact Minerals is a liquid form of Ionic Trace Minerals formulated with Mastic Gum. Although the body manufactures some vitamins, it cannot manufacture a single mineral. All tissue and internal fluids contain quantities of minerals which are vital to our physical "Health and Wellness." Muscle and nerve functions are electrical and we need the right mix of minerals to support that activity. With minerals in widespread distribution though out the metabolic workings of the human body, trace minerals are integral to the functioning of one of the bodies largest organs systems, the muscles. Without these vital nutrients, it would be impossible for the muscles of the human or animal body to function. The stomach muscles rely on these minerals for the electrical impulses that enable them to perform at their best. The pharmacology and medicinal use of mastic is diverse. It is thought to have anti-microbial properties and Columbus believed it was a cure for cholera. The Gum Mastic Grower's Association lists over 60 uses for mastic including its use in the treatment of duodenal ulcers, heartburn, its anti-cancer properties and extolling its aphrodisiac effects. Studies also document its use as an antioxidant, and for treatment of high cholesterol, Crohn's disease, diabetes, and hypertension. However, clinical trials to support these uses are limited. The Egyptians are known to have used Mastic resin used as a preservative and a breath sweetener. Mastic oil was mentioned by Dioskourides in ancient Grecian times and by Christopher Columbus in 1493. Mastic resin is still used as a flavoring in some Greek alcoholic beverages (eg, retsina wine) and in chewing gum from Chios. Mastic Gum aids in the conversion of ammonia to the urea filtering system in the blood and promotes the formation of Bifidius bacteria in the digestive system.

About Impact Fusion International, Inc. Impact Fusion International, Inc. is in the business of marketing products in the "Health and Wellness" sector of all international markets. It is the company's mission to invent, develop and market these proprietary products worldwide for the health and well being of humans and animals.

VOD Newswire Video Format: http://vodnewswire.com/vodnewswire/news/impact-fusion-20090904/

This release may include projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although management believes that the expectations reflected in these forward-looking statements are reasonable; it can give no assurances that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.

Contact Information

  • Contacts:

    Impact Fusion International, Inc.
    1-866-716-6668
    www.impactfusionintl.com

    Premier Media Services
    Kelly Black
    President
    480-649-8224