Impact Mobile has Been Providing Time-Sensitive Text Messaging for Returning Fort McMurray Residents

TORONTO, ONTARIO--(Marketwired - July 7, 2016) - Impact Mobile Inc. today announced that they have been providing the Regional Emergency Operations Centre (REOC) with the ability to send time-sensitive informational alerts to Fort McMurray residents. The service launched on June 3, 2016 as residents were beginning to return to the city, and will continue throughout the recovery process.

"The vast majority of Canadians are within arm's length of their mobile phones throughout the day, and typically read text messages within minutes of receiving them," said John Leon, SVP Engagement at Impact Mobile. "These messages will reach residents regardless of their physical location, which is exactly what's required for Fort McMurray residents during the re-settlement and recovery process."

Impact Mobile is providing the service with support of the wireless carriers that serve the Fort McMurray region. Fort McMurray residents can opt-in to receive these alerts by texting the keyword FORT to 311.

Background: 311 Service

A number of Canadian municipalities have implemented a 311 telephone service to provide residents with access to non-emergency municipal services. The 311 text messaging service that Impact Mobile has enabled for Fort McMurray residents can be implemented by any Canadian municipality to complement their existing voice-based 311 service, or as a stand-alone text-based 311 service.