SOURCE: MarketResearch.com

MarketResearch.com

October 21, 2009 08:08 ET

Impact of the Recession on the Hotel Industry

ROCKVILLE, MD--(Marketwire - October 21, 2009) - MarketResearch.com has announced the addition of Global Markets Direct's new report, "Global Hotels Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery," to their collection of Hotels & Lodging market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2446819

Summary

"Global Hotels Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published by Global Markets Direct in association with ICD Research that analyzes how equipment, materials and service suppliers media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the hotels industry. The report also identifies hotel owner, operator and management companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

--  The opinions and forward looking statements of 125 hotel company
    respondents have been captured in our in-depth survey, of which 85%
    represent Directors, C-levels & Departmental Heads
--  This report covers data and analysis on media channel spend, marketing
    and sales practices and industry developments by hotel owner, operator and
    management companies and industry suppliers worldwide
--  The report examines current practices and provides future expectations
    over the next 12-24 months
--  The research is based on primary survey research conducted by Global
    Markets Direct in association with ICD Research accessing its B2B panels
    comprised of senior purchase decision makers and leading supplier
    organizations
--  Key topics covered include media spend activity, marketing and sales
    behaviors & strategies by hotel owner, operator and management companies
    and how these have been affected by the recession, as well as threats &
    opportunities, investment outlook and business confidence among both buyers
    and suppliers
--  In the report buyers identify what suppliers need to do to maintain
    their business and the key actions being taken by industry players to
    overcome the leading business threats
--  The report provides qualitative analysis of key industry opportunities
    and threats and contains full survey results
--  The geographical scope of the research is global -- drawing on the
    activity and expectations of leading industry players across the Americas,
    Europe, Asia-Pacific and Africa & Middle East
    

Highlights

--  42% of industry players are looking to increase their marketing
    expenditure over the next 12 months, with 40% looking to decrease it
--  25% of industry players are adapting product portfolios or positioning
    to meet clients cost pressures
--  61% of companies believe that the demonstration of confidence to their
    customers from increased marketing activity in the current business climate
    can give their company an edge
    

Reasons to buy

--  Benchmark your sales and marketing plans with industry competitors to
    effectively determine strategy
--  Identify the specific marketing approaches your competitors are using
    to win business during the recessionary climate
--  Better promote your business by aligning your capabilities and
    business practices with your customer's changing needs during these times
    of market uncertainty
--  Secure stronger customer relationships by understanding the leading
    business concerns and changing strategies of buyers in the hotel industry
--  Effectively plan your business strategies
--  Predict how the industry will grow, consolidate and where it will
    stagnate
--  Uncover the business outlook, key challenges and opportunities
    identified by suppliers and buyers in the industry
    

Topics covered in the report include...
1 Table of Contents
  1.1 List of Tables
  1.2 List of Figures
2 Introduction
  2.1 What is This Report About?
  2.2 Methodology
  2.3 Profile of Survey Respondents
3 Executive Summary
  3.1 The Hotel Industry Is Generally Optimistic About the Recovery of the
  Global Economy
  3.2 Buyers in the Industry Are More Optimistic About Revenue Growth than
  Suppliers
  3.3 Hotel Industry Buyer Companies Will Be Increasing Marketing Spend
  Over the Next 12 Months
  3.4 Industry Players Face a Number of Key Challenges Due to the
  Recession
  3.5 Buyers Are Adapting Their Marketing and Sales Strategies during
  Recession and Recovery to Face Immediate Business Concerns
4 Economic Outlook and Confidence
  4.1 Global Economy Recovery Expectations
  4.2 Revenue Growth Expectations
5 Hotel Industry Investment Outlook
  5.1 Fastest and Slowest Growing Markets
  5.2 M&A Activity Predictions
  5.3 Suppliers' Industry Outlook
6 Recession: Threats and Opportunities for the Hotel Industry
  6.1 Leading Business Concerns Due to Recession
  6.2 Key Actions to Overcome Business Threats
  6.3 Key Actions to Maintain and Win Buyer Business
  6.4 Leading Recession-Related Business Opportunities
7 Marketing Spend Activity
  7.1 Annual Marketing Budgets: Buyers
  7.2 Expected Change in Marketing Expenditure Levels: Buyers to the
  Industry
  7.3 Change in Expenditure By Media Channel: Suppliers to the
  Industry
  7.4 Future Investment in Marketing and Sales Technology: Buyers
  to the Industry
8 Marketing and Sales Behaviors and Strategies and the Impact of
  Recession and Recovery
  8.1 Key Marketing Aims: Hotel Industry Players
  8.2 Marketing and Sales Practices During Recession and Recovery:
  Hotel Industry Players
  8.3 Expected Adaptations to Marketing Activities During Recession
  and Recovery: Hotel Industry Players
  8.4 Critical Success Factors for Choosing a Marketing Agency: Hotel
  Industry Players
  8.5 Marketing Attitudes and Approaches: Hotel Industry Players
9 Appendix
  9.1 Full Survey Results-Closed Questions
  9.2 Methodology
  9.3 Contact Us
  9.4 About Global Markets Direct
  9.5 Disclaimer
1.1 List of Tables
    Table 1: Count of Global Hotel Industry Survey Respondents By Company
    Type (Number of Respondents), 2009 Industry Survey
    Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global
    Hotel Industry, 2009
    Table 3: Buyer Respondents By Organizations' Global Turnover
    (% Buyer Respondents), Global Hotel Industry, 2009
    Table 4: Buyer Respondents By Organizations' Total Number of Employees
    (% Buyer Respondents), Global Hotel Industry, 2009
    Table 5: Buyer Respondents By Number of Rooms Managed or Franchised
    Worldwide (% Buyer Respondents), Global Hotel Industry,2009
    Table 6: Buyer Respondents By Primary Hotel Segment Operating in
    (% Buyer Respondents),Global Hotel Industry, 2009
    Table 7: Supplier Respondents By Job Role (% Supplier Respondents),
    Global Hotel Industry, 2009
    Table 8: Supplier Respondents By Organizations' Global Turnover
    (% Supplier Respondents), Global Hotel Industry, 2009
    Table 9: Supplier Respondents By Organizations' Total Number of
    Employees (% Supplier Respondents), Global Hotel Industry, 2009
    Table 10: Global Hotel Industry Expectations of Global Economy
    Recovery Timings By Region: North America, Europe, Asia-Pacific,
    Rest of the World (% All Respondents), 2009
    Table 11: Global Hotel Industry Expectations of Global Economy
    Recovery Timings By Company Type: Hotel Management Companies / Owners /
    Operators, Hotel Industry Suppliers (% All Respondents), 2009
    Table 12: Company Revenue Growth Optimism By Global Hotel Industry
    Company Type: Hotel Management Companies / Owners / Operators, Hotel
    Industry Suppliers (% All Respondents), 2009
    Table 13: Company Revenue Growth Optimism in the Global Hotel Industry
    By Region: North America, Europe, Asia-Pacific, Rest of the World
    (% All Respondents), 2009
    Table 14: Hotel Company Revenue Growth Optimism in the Global Hotel
    Industry By Number of Rooms Managed or Franchised Worldwide (% Buyer
    Respondents), 2009
    Table 15: Hotel Company Revenue Growth Optimism in the Global Hotel
    Industry By Primary Hotel Segment Operating In (% Buyer Respondents),
    2009
    Table 16: Hotel Management Company / Owner / Operator Industry:
    Market Predictions of the Fastest and Slowest Growing Regions
    (% Hotel Management Company / Owner / Operator Respondents), 2009
    Table 17: Hotel Industry Supplier Industry: Market Predictions of
    the Fastest and Slowest Growing Regions (% Hotel Industry Supplier
    Respondents), 2009
    Table 18: Key Growth Areas in the Global Hotel Industry (Analysis
    of Supplier Respondents), 2009
    Table 19: Key Declining Areas in the Global Hotel Industry
    (Analysis of Supplier Respondents), 2009
    Table 20: Leading Business Concerns for the Period 2009-2010
    Among Global Hotel Industry Buyers and Suppliers By Region:
    North America, Europe, Asia-Pacific, Rest of the World
    (% All Respondents), 2009
    Table 21: Most Important Actions Being Implemented to Overcome
    Leading Business Concerns in 2009-2010 in the Global Hotel
    Industry (Analysis Of All Respondents), 2009
    Table 22: Most Important Actions Being Implemented to Overcome
    Leading Business Concerns in 2009-2010 in the Global Hotel
    Industry - Senior-Level Responses Only (Analysis Of CEO / MD /
    Director / Vice President / Board-Level Respondents), 2009
    Table 23: Most Important Actions Being Implemented By Hotel
    Industry Suppliers to Overcome Leading Business Concerns in
    2009-2010 in the Global Hotel Industry (Analysis of Hotel
    Industry Supplier Respondents), 2009
    Table 24: Most Important Actions Being Implemented By Hotel
    Management Companies / Owners / Operators to Overcome Leading
    Business Concerns in 2009-2010 in the Global Hotel Industry
    (Analysis of Hotel Management Companies / Operators /
    Owners Respondents), 2009
    Table 25: The Most Important Actions for Suppliers to Take to
    Maintain and Secure Buyer Business During the Recession in the
    Global Hotel Industry: Supplier Responses Versus All Buyer
    Responses (% All Respondents)
    Table 26: The Most Important Actions for Suppliers to Take to
    Maintain and Secure Buyer Business During the Recession in the
    Global Hotel Industry: Analysis of Buyer Respondents By Company
    Turnover (% Buyer Respondents), 2009
    Table 27: The Most Important Actions for Suppliers to Take to
    Maintain and Secure Buyer Business During the Recession in the
    Global Hotel Industry: Analysis of All Buyer Respondents By
    Procurement Budget (% Buyer Respondents), 2009
    Table 28: The Most Important Actions for Suppliers to Take to
    Maintain and Secure Buyer Business During the Recession in the
    Global Hotel Industry: Analysis of All Buyer Respondents By
    Region (% Buyer Respondents), 2009
    Table 29: The Most Important Actions for Suppliers to Take to
    Maintain and Secure Buyer Business During the Recession in the
    Global Hotel Industry: Analysis of All Buyer Respondents By
    Purchasing Decision Seniority (% Buyer Respondents with Purchasing
    Decision Influence), 2009
    Table 30: Leading Business Opportunities During the Recession
    in the Global Hotel Industry (Analysis of All Respondents), 2009
    Table 29: Leading Business Opportunities During the Recession
    in the Global Hotel Industry - Senior-Level Responses Only
    (Analysis of CEO / MD / Director / Vice President / Board-Level
    Respondents), 2009
    Table 30: Leading Business Opportunities for Hotel Industry
    Suppliers During the Recession in the Global Hotel Industry
    (Analysis of Supplier Respondents), 2009
    Table 31: Leading Business Opportunities for Hotel Management
    Companies / Operators / Owners During the Recession in the Hotel
    Industry (Analysis of Buyer Respondents), 2009
    Table 32: Annual Marketing Budget in US$ By Company Turnover
    (% Buyer Respondents), Global Hotel Industry, 2009
    Table 33: Annual Marketing Budget in US$ By Region: North America,
    Europe, Asia-Pacific, Rest of the World (% Buyer Respondents),
    Global Hotel Industry, 2009
    Table 34: Expected % Change in Marketing Expenditure Levels Over
    the Next 12 Months By Company Turnover (% Buyer Respondents), Global
    Hotel Industry, 2009
    Table 35: Expected % Change in Marketing Expenditure Levels Over the
    Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest
    of the World (% Buyer Respondents), Global Hotel Industry, 2009
    Table 36: Expected Increase or Decrease in Expenditure By Media Channel
    Over the Next 12 Months: Hotel Management Company / Owner / Operator
    (% Buyer Respondents), Global Hotel Industry, 2009
    Table 37: Expected Marketing and Sales Technologies to Invest in
    Over the Next 12 Months By Company Turnover (% Buyer Respondents),
    Global Hotel Industry,2009
    Table 38: Expected Marketing and Sales Technologies to Invest in Over
    the Next 12 Months By Region: North America, Europe, Asia-Pacific,
    Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009
    Table 39: Key Marketing Aims Over the Next Year: Hotel Management
    Company / Owner / Operator (% Buyer Respondents), Global Hotel
    Industry, 2009
    Table 40: Most Rated New Media Channels for New Business Generation
    By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009
    Table 41: Most Rated New Media Channels for New Business Generation
    By Region: North America, Europe, Asia-Pacific, Rest of the World
    (% Buyer Respondents), Global Hotel Industry, 2009
    Table 42: Expected Adaptations to Marketing Activities During
    Recession and Recovery By Company Turnover (% Buyer Respondents),
    Global Hotel Industry, 2009
    Table 43: Expected Adaptations to Marketing Activities During
    Recession and Recovery By Region: North America, Europe,
    Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel
    Industry, 2009
    Table 44: Critical Success Factors for Choosing a Marketing Agency By
    Expected Change in Future Marketing Expenditure (% Buyer Respondents),
    Global Hotel Industry, 2009
    Table 45: Critical Success Factors for Choosing a Marketing Agency
    By Company Turnover (% Buyer Respondents), Global Hotel Industry,
    2009
    Table 46: Critical Success Factors for Choosing a Marketing Agency
    By Region: North America, Europe, Asia-Pacific, Rest of the World
    (% Buyer Respondents), Global Hotel Industry, 2009
    Table 47: Marketing Attitudes and Approaches: Level of Agreement
    with the Following Statements: Hotel Management Company / Owner /
    Operator (% Buyer Respondents), Global Hotel Industry, 2009
    Table 48: Full Survey Results-Closed Questions
1.2 List of Figures
    Figure 1: Leading Business Concerns for the Period 2009-2010 Among
    Global Hotel Industry Buyers and Suppliers (% All Respondents), 2009
    Figure 2: Global Hotel Industry Expectations Of Global Economy
    Recovery Timings (% All Respondents), 2009
    Figure 3: Global Hotel Industry Expectations of Global Economy
    Recovery Timings By Region: North America, Europe, Asia-Pacific,
    Rest of the World (% All Respondents), 2009
    Figure 4: Global Hotel Industry Expectations of Global Economy
    Recovery Timings By Company Type: Hotel Management Companies /
    Owners / Operators, Hotel Industry Suppliers (% All Respondents),
    2009
    Figure 5: Company Revenue Growth Optimism in the Global Hotel
    Industry (% All Respondents), 2009
    Figure 6: Company Revenue Growth Optimism By Global Hotel
    Industry Company Type: Hotel Management Companies / Owners /
    Operators, Hotel Industry Suppliers (% All Respondents), 2009
    Figure 7: Company Revenue Growth Optimism in the Global Hotel
    Industry By Region: North America, Europe, Asia-Pacific, Rest of
    the World (% All Respondents), 2009
    Figure 8: Hotel Management Company / Owner / Operator Industry:
    Market Predictions of the Fastest and Slowest Growing Regions
    (% Hotel Management Company / Owner / Operator Respondents), 2009
    Figure 9: Hotel Industry Supplier Industry: Market Predictions of
    the Fastest and Slowest Growing Regions (% Hotel Industry Supplier
    Respondents), 2009
    Figure 10: M&A Activity Expectations Over the Next 12 Months in
    the Global Hotel Management Company / Owner / Operator Industry
    (% Hotel Management Company / Owner / Operator Industry Respondents),
    2009
    Figure 11: M&A Activity Expectations Over the Next 12 Months
    in the Global Hotel Industry Supplier Industry (% Hotel Industry
    Supplier Industry Respondents), 2009
    Figure 12: Leading Business Concerns for the Period 2009-2010
    Among Global Hotel Industry Buyers and Suppliers (% All Respondents),
    2009
    Figure 13: The Most Important Actions for Suppliers to Take to
    Maintain and Secure Buyer Business During the Recession in the
    Global Hotel Industry: Supplier Responses Versus All Buyer Responses
    (% All Respondents), 2009
    Figure 14: The Most Important Actions for Suppliers to Take to
    Maintain and Secure Buyer Business During the Recession in the Global
    Hotel Industry: Analysis of All Buyer Respondents By Region (% Buyer
    Respondents), 2009
    Figure 15: Annual Marketing Budget in US$: Hotel Management Company /
    Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 16: Annual Marketing Budget in US$ By Company Turnover (% Buyer
    Respondents), Global Hotel Industry, 2009
    Figure 17: Annual Marketing Budget in US$ By Region: North America,
    Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global
    Hotel Industry, 2009
    Figure 18: Expected % Change In Marketing Expenditure Levels Over the
    Next 12 Months: Hotel Management Company / Owner / Operator (% Buyer
    Respondents), Global Hotel Industry, 2009
    Figure 19: Expected % Change in Marketing Expenditure Levels Over
    the Next 12 Months By Company Turnover (% Buyer Respondents), Global
    Hotel Industry, 2009
    Figure 20: Expected % Change in Marketing Expenditure Levels Over
    the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest
    of the World (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 21: Expected Increase or Decrease in Expenditure By Media
    Channel Over the Next 12 Months: Hotel Management Company / Owner /
    Operator (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 22: Expected Increase in Expenditure By Media Channel Over the
    Next 12 Months By Company Turnover (% Buyer Respondents), Global Hotel
    Industry, 2009
    Figure 23: Expected Increase in Expenditure By Media Channel Over the
    Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest
    of the World (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 24: Expected Marketing & Sales Technologies To Invest In Over
    The Next 12 Months: Hotel Management Company / Owner / Operator
    (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 25: Expected Marketing and Sales Technologies to Invest in
    Over the Next 12 Months By Company Turnover (% Buyer Respondents),
    Global Hotel Industry, 2009
    Figure 26: Expected Marketing and Sales Technologies to Invest in
    Over the Next 12 Months By Region: North America, Europe, Asia-Pacific,
    Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 27: Key Marketing Aims Over the Next Year: Hotel Management
    Company / Owner / Operator (% Buyer Respondents), Global Hotel
    Industry, 2009
    Figure 28: Most Important Key Marketing Aims Over the Next Year By
    Expected Change in Future Marketing Expenditure (% Buyer Respondents),
    Global Hotel Industry, 2009
    Figure 29: Most Important Key Marketing Aims Over the Next Year By
    Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 30: Most Important Key Marketing Aims Over the Next Year By
    Region: North America, Europe, Asia-Pacific, Rest of the World
    (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 31: Most Rated New Media Channels for New Business
    Generation: Hotel Management Company / Owner / Operator (% Buyer
    Respondents), Global Hotel Industry, 2009
    Figure 32: Most Rated New Media Channels for New Business Generation
    By Company Turnover (% Buyer Respondents), Global Hotel Industry,
    2009
    Figure 33: Most Rated New Media Channels for New Business Generation
    By Region: North America, Europe, Asia-Pacific, Rest of the World
    (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 34: Importance of ROI Metric Types for Measuring Media
    Campaigns: Hotel Management Company / Owner / Operator (% Buyer
    Respondents), Global Hotel Industry, 2009
    Figure 35: Expected Adaptations to Marketing Activities During
    Recession and Recovery: Hotel Management Company / Owner / Operator
    (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 36: Expected Adaptations to Marketing Activities During
    Recession and Recovery By Company Turnover (% Buyer Respondents),
    Global Hotel Industry, 2009
    Figure 37: Expected Adaptations to Marketing Activities During
    Recession and Recovery By Region: North America, Europe,
    Asia-Pacific, Rest of the World (% Buyer Respondents), Global
    Hotel Industry, 2009
    Figure 38: Expected Change in Face-to-Face Meetings Over the Next
    12 Months: Hotel Management Company / Owner / Operator (% Buyer
    Respondents), Global Hotel Industry, 2009
    Figure 39: Expected Change in Face-to-Face Meetings Over the Next
    12 Months By Company Turnover (% Buyer Respondents), Global Hotel
    Industry, 2009
    Figure 40: Expected Change in Face-to-Face Meetings Over the Next
    12 Months By Region: North America, Europe, Asia-Pacific, Rest of
    the World (% Buyer Respondents), Global Hotel Industry, 2009
    Figure 41: Critical Success Factors for Choosing a Marketing
    Agency: Hotel Management Company / Owner / Operator (% Buyer
    Respondents), Global Hotel Industry, 2009
    Figure 42: Critical Success Factors for Choosing a Marketing
    Agency By Expected Change in Future Marketing Expenditure
    (% Buyer Respondents), Global Hotel Industry, 2009

For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2446819

Contact Information