Quote Me Today

Quote Me Today

April 12, 2011 19:01 ET

The Impact on Independent Motor Traders Following the Introduction of Manufacturers Allowing Non-Warranty Cars

WHITSTABLE, UNITED KINGDOM--(Marketwire - April 12, 2011) - Car dealers are having to re-think their marketing strategies to include comprehensive warranties and guarantees as consumers are increasingly looking for the best value around in the ongoing struggle to hold down motoring costs. The used car market is under continued pressure to make the used cars sales' purchasing and shopping experience more closely related to the service seen when buying new cars. As such it's likely that the used car dealers will need to provide warranties as standard in an attempt to bridge the gap and encourage consumers to buy quality used cars.

Sales and marketing director of The Warranty Group Ian Simpson, explained: "The continuing shortage of used cars and the resulting increase in prices mean that buyers are, effectively, getting less for more. As a result, dealers of all kinds are having to look at ways of making their used car proposition more attractive and increased warranty provision is one solution.

Customers have been voluntarily opting for longer and more comprehensive warranties since the start of the recession so building these products into the standard used car offering makes some sense."

With the cost of motoring continuing to soar, motorists are exploring every avenue to ensure they're getting the best value for money and whilst there's little they can do about the rising fuel prices they can elect to 'use their feet' if car dealers don't offer warranties on their used cars or offer test drives the same as new car dealers do to enhance their consumer shopping experience. Quote Me Today reminds car dealers that they should have suitable and comprehensive motor trade insurance to ensure they're staying on the right side of the law when allowing members of the public to test drive their vehicles. They also advise used car dealers to have cover for warranties included within their motor trade insurance policy schedules.

As more car manufacturers extend their warranties to five or even seven years, the used car market is likely to suffer from the potential knock on effects if they don't respond in a positive and proactive way to keep consumers walking onto their forecourts. Quote Me Today offer competitive motor trade insurance which can be tailored to meet the needs of independent garages and used car dealers.

About Quote Me Today:

Quote Me Today is a Kent based broker with years of experience in providing risk solutions for both the personal and commercial lines markets. In an industry where competitive rates, risk knowledge and customer confidence are essential, Quote Me Today offer these through a panel of insurers with a wealth of industry experience. Their relationship with these insurers allows them to quote competitive rates coupled with professionally tailored cover which provides the edge in placing your business at the right price without prejudice to your policy requirements. Visit their website at www.quotemetoday.co.uk/ for an instant quote.

Contact Information