SOURCE: C-Suite TV

C-Suite TV

February 09, 2016 09:00 ET

The Impact of Social Media, the Importance of G.R.I.T., Challenging the Status Quo and Considered Purchase Marketing Are Some of the Topics on This Month's Episodes of C-Suite TV's Executive Perspectives

Jeffrey Hayzlett Sits Down With Rob Harles, Managing Director and Global Head of Social Business, Accenture; Linda Kaplan-Thaler, Chairman of Publicis NY; Keith Krach, Chairman & CEO, DocuSign and Dan Nelson, President & CEO, Nelson Schmidt

NEW YORK, NY--(Marketwired - Feb 9, 2016) - Executive Perspectives, one of the top online business shows on C-Suite TV, has announced their upcoming episode lineup for February. This month, Executive Perspectives will feature interviews with a number of notable business leaders, such as Rob Harles, Managing Director and Global Head of Social Business, Accenture talking about the impact of social media in business; Linda Kaplan-Thaler, Chairman of Publicis NY explaining the meaning of G.R.I.T.; Keith Krach, Chairman and CEO of DocuSign explaining about challenging the status quo and the importance of having the right team in place and Dan Nelson, President & CEO, Nelson Schmidt defining the term 'considered purchase marketing.'

Rob Harles sat down with Hayzlett to talk about the impact that social media has on businesses. We are all aware that companies can use social media for customer service, recruiting and customer research but Harles feels, "Companies are really having to get smarter and pay attention" when it comes to social media. He further explains how social media is "about the human connection that we are making more than anything else" and "we're desperate for that in this day and age." Social media is really about the engagement, instant (and constant) feedback, and having meaningful interactions with customers.

Linda Kaplan-Thaler is a true force in the advertising industry. Throughout her illustrious career, she has been the brains behind some of the most iconic ad campaigns in recent history and sat down to discuss the one characteristic she feels all successful individuals embody: G.R.I.T., which stands for Guts, Resilience, Initiative, Tenacity. She says, "98% of people don't have the 'it' factor. They have G.R.I.T." Kaplan is also a firm believer that failure is a very important part of life and that dreamers waste time dreaming, while 'plotters' excel at doing smaller things perfectly. She argues that if you can't do the small things well, you won't be able to perfect the bigger things down the road.

When it comes to challenging the status quo, Keith Krach is the man to talk to. When he first joined DocuSign, one of the things that sparked his interest, in addition to the company's ability to set itself apart from the competition, was one of the company's core values: innovation. Krach is a firm believer that "change is the most powerful word in the English language" and without it, one fails to develop, prosper, and grow. He saw the need to replace most of his executive team because, "The company with the best people wins and the job of the CEO is to build a high-performance team." Krach mentions three things that need to be in place in order to create an exceptional workplace that'll tackle the status quo: 1) get everyone working together as a team while fostering a safe environment to thrive in, 2) measure the success of the company by their customers' success, and 3) set a crystal clear direction. A solid mission, vision, values, team rules, long-term goals and strategy will guide your team to success.

Dan Nelson defines 'considered purchase marketing' as something that has an emotional and/or financial risk to the consumer, often both, as well as the distinction between considered purchases versus impulse buys. Nelson explains how often the B2B industry is relegated to the "kid's table" compared to their counterparts in consumer marketing -- as a result of both, the health of the industry and organizations that weren't strong enough to withstand the industry changes. Another reason was the lack of compelling material to consumers, but all that is changing. Now, B2B marketing is side-by-side their consumer marketing counterparts -- with deeper storytelling, customer journey mapping and more engagement that includes two-way conversations with their customers.

All episodes of Executive Perspectives are hosted by Jeffrey Hayzlett and can be seen throughout the month on C-Suite TV.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives. 

"We have an action-packed lineup this month. It was a privilege for me to sit down and talk with industry giants like Linda Kaplan and Keith Krach, who have revolutionized their respective industries," Hayzlett said. "Dan Nelson and Rob Harles have a depth of knowledge that is unparalleled and I think our viewers will truly benefit from their experience."

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world's most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

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