Impala Direct

Impala Direct

March 07, 2011 06:59 ET

Impala Direct on the Benefits of Networking in Business

LONDON, UNITED KINGDOM--(Marketwire - March 7, 2011) - Networking is crucial to any one in business. It is the most inexpensive tool to grow business and is essential in economic downturns when marketing budgets have dramatically decreased. Lourette Pretorius Managing Director of Impala Direct Ltd states 'There are a few rules to effective networking and if you don't follow those rules then you won't get any benefit from it. The key to effective networking is that it provides exposure for you and your business'. Some reasons why:

  • Gives your business a personality - When people know the face behind a small business or the story behind a product or service, the brand is then more memorable. The reason you put your picture on your Facebook profile is because people want to know who they're interacting with. Unlike your profile picture however, actually meeting someone in person adds an advantage as they get to see your personality in reality.
  • Consistent Networking Furthers Your Brand – If a person creates a reputable impression of them self constantly, this then transforms to their business.
  • Networking is building relationships – Networking works 2 ways. A person has to find out just as much about others as others know about them. Ask what they do. Ask them a question that shows you're interested in their business. Eventually people find common ground that enables them to be able to help each other.
  • Keeps You In The Know – People need to give a good impression of themselves as this then translates to their business. One can always learn from others, whether it's what to do or what not to do.

Lourette Pretorius Managing Director of Impala Direct said 'Networking is a key part of my business, the only way people progress in any business is to ensure they know everything about that industry, the only way they can do that is to get information from the best'.

Impala direct focuses on face to face sales and marketing through business to business, promotions, events and local areas to create a direct link between client and customer. For more information visit

Contact Information

  • Impala Direct
    27 Capel Street, Dublin 1
    (00353) 1 872-9810