SOURCE: Impart Media Group, Inc.

May 16, 2007 08:00 ET

Impart Media Group Reports 2007 First Quarter Results

Sales Increased 78% From Same 2006 Period; Direct Response Business Unit Building Momentum

SEATTLE, WA -- (MARKET WIRE) -- May 16, 2007 -- Impart Media Group, Inc. (OTCBB: IMMG), a global provider of end-to-end information networks, transactional kiosks, digital signage solutions, and direct-to-consumer advertising, announced today financial results for the 2007 first quarter. The company reported revenue of $2.18 million for the first quarter of 2007, compared with $1.22 million during the first quarter of 2006, representing a 78% increase year over year. The revenue increase was due to expanded shipments of Impart IQ mini equipment and the sales success of direct-to-consumer advertising.

The company reported a net loss of $1.94 million compared to a net loss of $2.73 million in the first quarter of 2006, and a basic and diluted loss per share of $0.09 compared to $0.20 in the same quarter in 2006.

The decrease in net loss for the 2007 first quarter was primarily attributable to the increased revenue and gross margin, plus decreases in operating expenses and interest expense.

Joe F. Martinez, Impart's CEO, said, "We are on track for a great year in 2007. We have directed all of our internal and strategic resources and energies towards our sales objective in reaching $18 to $21 million in revenue this year as originally forecasted. Our direct response business unit (E&M) had a remarkable quarter under Michael Medico's leadership with continued new business penetration."

Mr. Martinez concluded, "Over the last year my priorities were on the funding of our company and fixing the accounting, compliance reporting and other internal organizational matters. My focus for the next three quarters is solely on our sales efforts by continuing to build on the sales team we have in place today and adding where necessary to create the most aggressive and successful sales force in the industry. Significantly, we continue to build strategic partnerships with influential players in the out-of-home advertising market sector to offer the most compelling solutions to our clients."

Please see the recently filed Form 10-QSB for complete 2007 First Quarter financial information and business discussion.

An audio broadcast reviewing the company's first quarter 2007 results will be available on May 23rd, 4:30 p.m. (EDT) via telephone by dialing 1-641-297-5400 with access code 01300.

A MP3 file archive will be downloadable the next day, accessible from the Newsroom section of Impart's corporate Web site at

Please address all shareholder or investor questions for the scheduled audio broadcast, in advance, to

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Impart IQ and Impart IQ mini are trademarks of Impart Media Group, Inc.

© 2006-2007 Impart Media Group, Inc. All Rights Reserved

About Impart Media Group, Inc.

Impart Media Group, Inc., (OTCBB: IMMG), founded in 1983 and headquartered in Seattle, Washington U.S.A., is a global provider of end-to-end information networks, transactional kiosks, digital signage solutions, and direct-to-consumer advertising. In the fast growth, alternative out-of-home (AOOH), business-to-consumer media sector, the Company provides digital signage and transactional kiosk solutions that are comprised of flat panel monitors, media players/servers, audio/video/data accessory components, enclosures/mounts/fixtures, web services, and software. To augment their comprehensive equipment offerings, the Company also provides for enterprise consulting, design, custom development, integration, fabrication, assembly, IP connectivity, quality assurance, creative production, installation, onsite maintenance, web-data hosting, network monitoring and content management services throughout the United States and in global markets through authorized international dealers, distributors and joint ventures. The Company's digital media solutions enable the simultaneous delivery of video, stills, text, web, and animation content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center or secure web portals.

The Company has refined and built-out a reliable and secure network communications infrastructure backend, with scalable deliverables processes, over the past twenty-four years. As a result of the Company's acquisition of E&M Advertising, Inc. and its affiliates in February 2006, Impart Media Group, Inc. now provides offline and online, direct response or direct-to-consumer advertising capabilities. The Company continues to grow through aggressive innovation and consolidation strategies, acquiring or developing the most advanced and complementary, product and service solutions. The Company integrates both media with technology for leading corporate brands, advertisers, retail merchandisers, and informational business environments in industries such as retail, grocery, banking, restaurants, leisure & hospitality, hotels, government, airports, offices, and public transit spaces, among others. For more information, please visit or call (800) 544-3343.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995. This news release may contain forward-looking statements relating to the success of any of the Company's strategic initiatives, the Company's growth and profitability prospects, the benefits of the Company's products to be realized by customers, the Company's position in the market and future opportunities therein, the deployment of Impart products by customers, and future performance of Impart Media Group. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include, among others, risks involved in the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC). You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.

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